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What's Next for Social Computing & Business???

The past month and a half has been a whirlwind of change and excitement. As most of you know by now I decided after 3 years it was time to explore options away from Telligent. I have nothing but respect for the remaining team and I truly wish them all well.

I was presented with an opportunity to join the Neighborhood America team out of sunny Naples, Florida. Neighborhood America is a social media SaaS provider and I was very intrigued by their offerings. They address enterprise level challenges by offering SaaS based business services that are designed to meet needs across various scenarios B2B, B2C, B2E all while integrating and deploying off of a world-class SaaS architecture.  Just as social networking was compelling to me 3 years ago the move to the "cloud" was a natural progression.

Over the past decade I have been an active part of the Interactive space. I was a part of the bubble, the scramble to monetize online via advertising & e-commerce, the rise of the digital powers (eBay, Google, Amazon.com). Then on to portals then the SEO craze and now the rise of social computing. As technology comes and goes certain truths around business remain constant. Increasing efficiency, growing revenue, Managing assets, etc.... technology truly is an enabler to meet these needs hence the billions of dollars spent each year with more dollars than ever being allocated to Social Computing initiatives.

A number of traditional organizations have made investments in social media applications and platforms. Many decisions were made... behind the firewall vs. SaaS, build vs. buy. As the dollars begin to proliferate more "experts" also came to the fore-front with the latest strategy, Interactive agencies redefined methodologies and measures for success and an entire ecosystem was created. Throughout all of this the needs of business remained constant.  It is important to ensure that however a strategy is executed there are clearly defined business objectives that map back to success criteria that are ultimately measurable.

As the community toolkit market becomes commoditized over the coming year the ability to differentiate will go to those who embrace the following:  Lowering total cost of ownership (TCO) while showing business value (ROI) leveraging social analytics & comparative analysis based on true data warehousing for cohort comparison as well as embracing the evolution of Social CRM led by companies like Neighborhood America. These factors will determine the next round of market leaders in the social space.

I look forward to the coming evolution of the social market for business. You are seeing signs towards the shift already underway. Social CRM is real and those that understand how to leverage social data while not overloading CRM systems will be key for marketers and businesses alike. I am very happy to continue to ride the wave of innovation. I look forward to the next 10 years... It will be a fun ride!!!!

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Blogging vs. Twitter

Over the past month I have found that my online behavior has shifted ever so slightly. Normally when I would review an article or something of interest I would think about it in terms of a blog post. Diving deeper into the issues and applying them towards some value proposition. Now I find myself thinking about condensing what I have to say into a 140 character nugget of information thanks to Twitter.

I have been a Twitter user since April 2007. Working for a social computing company it is par for the course. But I had not fully embraced Twitter as I have over the past few months. For Industry specific news I have found that it is a great source of on-demand information from a variety of sources that I may miss with my feed reader. With the Search Functionality I can follow different topics of discussion through the Twitterverse for real-time updates. 

There seems to have been a tipping point recently where Twitter is now officially main stream. Twitter has grown to over 8 million U.S. Users in a fairly short amount of time. But it is the 33% growth over the past month that is the real key to Twitter adoption. Maybe it was the initial tweets of the US Airways crash into the Hudson or the mentions on Jon Stewart's Daily Show, or the Twitter 101 piece on Nightline. Or maybe it is the fact that media organizations like Fox News and CNN added a tweet stream to their tickers and "Live" responses to a piece that just ran. Whatever the reason Twitter is now the "it" tool of the moment.

Now the mad scramble has begun. How do I monetize Twitter? What is the business value of Twitter for my brand? How do I leverage Twitter as a channel?

There are groups popping up on LinkedIn that discuss Twitter Innovation and a number of companies, led by Dell, that are leveraging Twitter to monitor their brands and focus on the discussions that may impact a transaction or turn a detractor into an influencer.

I actually experienced the power of social media & Twitter specifically first hand. A prospective partner of my company was having difficulty connecting with his rep. He tweeted about the lack of response time. Within minutes his comment came across one of the tags that I follow and I saw it and responded via Twitter DM (Direct Message), LinkedIn InMail and based on his Twitter profile I was able to get his name and company and called the Main Line to leave a VM. Within an hour he re-tweeted about his appreciation of my efforts and the power of social media. 

However you leverage Twitter either as a way to pass the time or adding value to your business/campaign/Brand it has definitely changed the way that I approach sharing and consuming information. Mainly into 140 chunks of informational goodness.

Follow me for updates RE: Social Computing, Marketing, Gaming and other random updates throughout the day: http://twitter.com/TheBlackFin

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Tag Marketing

While recently attending the 2009 Microsoft High Tech Summit I was introduced to the Microsoft Tag system. It works very much like a barcode system with your mobile serving as the scanning mechanism.  The interesting play here is the interactivity and opportunity that it provides to extend a traditional campaign.

I am beginning to see the Microsoft tag showing up in more places. While waiting to take-off on a flight to Seattle I was catching up with the latest Official Xbox Magazine and on the first 2 pages was an ad for the upcoming Halo Wars title. I have a moderate interest in the upcoming title but I have seen the ad with a number of Spartans looking to blow things up before. I was about to turn the page when I noticed something interesting.

At the bottom right of the page was the Microsoft Tag with the ability to immediately view a trailer of the game and redirect me to the Halo Wars marketing site on Xbox.com via my iPhone. For the novelty of it and the fact that I can't resist a good interactive campaign I pulled up the Microsoft Tag Reader app that I had recently installed on my iPhone and took a quick shot of the tag and I was off viewing a great cinematic trailer for the upcoming game and of course the marketing collateral tied to it. If I was on the fence for the title this form of immediate gratification may have pushed me over the edge to purchase.

Where this gets really interesting is the ability to extend print in a more direct manner. Traditional ads reference a URL that leads to a product page or micro-site that is dependent on a number of factors to be executed by the end-user. With the tag system I get the immediate satisfaction of accessing information of interest in real-time from my mobile which makes the likelihood of me taking action on the ad much more likely as the barrier of sitting down, trying to remember the URL, etc... is eliminated.

From an ROI perspective I assume that the tag tracking to the destination URL is easy to reconcile and the ability to show ROI based on the "Tag Through" (I think I just coined that) then on to potential transaction should be an easy model to follow.

From a social computing perspective the ability to quickly introduce an interested party to key influencers with minimal barriers is also a possibility. The user-flow could be scan the tag, 20 second trailer and direct the user to key Community Server blog, forum or wiki topics that enhance the core message and leads to validation by peers and additional WOM. 

The Microsoft tag system may not become the standard...Although if I were Microsoft I would OEM this on net-new Windows phones and allow for recognition of a tag that automatically initiates the app... but I like the direction from a consumer marketing perspective. I am a firm believer in reducing barriers for end-users. Minimize the steps necesssary to the desired result and the likelihood of action significantly increases.

Sample Tag:

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Skate 2 Video

This is a great BlackFin/Telligent Skate 2 spot put together by Deryl "Moonboy Dallas" Dorsett. Note the Hat, shirt and the board at the end. Enjoy...

 

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EA - Skate 2 - Skate Reel

Of all of the projects I have been involved with over the past 3 years Electronic Arts O.G. Skate Reel initiative was by far one of my favorites. It was our first really large initiative with EA and it was very ambitious.

From the start there were a number of different variables that came into play. In-game video then sprayed to the web that enabled community members to rate each others creations across gaming platforms. 

With a lot of teamwork between EA (Strategy & Content), Telligent (Community Server platform, Heavy lifting on the technical side) and Blast Radius (Creative & UI) Skate Reel hit the web prior to the release of Skate.  

As with all great things you knew a sequel was coming. Skate 2 hit stores on the 21st (Be sure to pick up your copy!!!!) but the new & improved Skate Reel for Skate 2 was pushed out early this morning.

This time around the UI has been tweaked, the transitions even smoother and I am once again blown away by the work of our team around the Community Server platform.

Here is the Telligent Skate 2 Team... Left to Right (w/ gamertags except for John Balod & MJ) ... Deryl "Moonboy Dallas" Dorsett... John "I need a 360" Balod, Jon "BROOMdoom" Broom, Elijah "Prairie Racer" Hardin and me Tom "TheBlackFin" Edwards. Not pictured are Rich "RichMercer" Mercer and Mike "MJ" Johnson



As for Skate Reel.... The site speaks for itself.

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Major Nelson - ROI

I have known Larry "Major Nelson" Hyrb for a few years now. Larry is the Director of Programming for Xbox Live. He has become the Face of the Xbox 360 and his blog is the first stop for avid gamers looking for the latest info on upcoming titles, Xbox Live updates and of course Larry's blog cast's. Larry has held this position since 2004 and the growth that both the Xbox Live network and Larry's blog has seen over the past few years is impressive to say the least.

Community Server powers Larry's blog http://www.majornelson.com. When Larry was evaluating  platforms he was looking for a scalable blogging platform that would provide him with a direct line of communication with the consumer and put a face to the Xbox brand.  The explosive growth with Xbox Live has coincided with the traffic loads tied to Larry's blog. He is now the de-facto reference for gamers looking for the latest information and the amount of traffic and comments that Larry receives is staggering for a single blog. No other gaming publisher or hardware manufacturer has the visibility or reach via a single employee that Microsoft and the Xbox Live Brand has with Larry.

One of the key ROI takeaways from Larry's blog is that Community Server serves as a powerful tool for optimizing SEO of user-generated content. According to eMarketer, annual spending on search advertising in the US is expected to decrease YOY until 2012 (when compared to 2007). The built-in SEO functionality of Community Server helped grow visitors and members (17 million as of last week) by both direct and referred search. The other takeaway is the cost savings that are available to an organization or a brand by significantly decreasing the amount of spend on search advertising.

Here is a link to a recently published ROI case study on Larry and his usage of Community Server.





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Social Network Analysis & Visualization

This was a great post by Lawrence Liu of Telligent. Lawrence is the Director of Platform Strategy and discusses how he leveraged NodeXL to provide analysis and visualization of some data sets of interest but more importantly the correlation between the benefit of visualizing data that exists within social networks.

Read the full post

This was the analysis that Lawrence provided on my coverage within our internal social network.  


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Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate and project your results. With the introduction of social media traditional models of analytics do not apply and the true value proposition is clouded in the minds of business decision makers. With the economy in it's current state campaign dollars are less readily available and you better be able to deliver tangible results.

How can I show value? Is this the right investment? I know I need to connect with end users but what is the real value?

The key is social analytics that focus on campaign elements specifically around sentiment, tonality, social fingerprints and a model for calculating the incremental value of community.

If you are working on a viral brand awareness campaign how are you going to gauge the discussions that are occuring and the content that is generated within a social network and make sense of it? You need to have a mechanism to take all of the unstructured data and make sense of it all in order to show value. The only social analytic tool that I am aware of that can support campaigns in this manner is Harvest Reporting Server 2.0 by Telligent

With Harvest you can combine campaign specific keywords with system driven keywords that flow through the Harvest sentiment analysis tools. The net result is gaining a clear understanding of how users interact with the brand and the campaign by analyzing the tonality of the conversations that are occuring. Be it positive or negative, understanding how users are interacting with your campaign allows for quick responses to negative associations or additional investment in areas that create positive responses.

Also with any campaign the user profile is key. Understanding not only how users interact with content but how they interact as a whole is a key step in delivering the right message at the right time. With a social analytic system you should leverage one that provides a fingerprint for how a user interacts. Within Harvest you have the ability to easily identify how a user interacts within the community.

Finally when it comes to launching micro-campaigns within an existing community or social network such as one based on Community Server you can leverage the group functionality to create a micro-community. With Harvest Reporting Server 2.0 you can then analyze just the data that is relevant to that group. The same sentiment analysis and other functionality is relevant even on the group level.

Telligent and Harvest do not have all of the answers... but the tools and solutions provide a framework that can assist you in the areas where it really counts. Organizational efficiency, social ROI, and social analytics are the key to unlocking the full potential tied to your unstructured data. Again what is the value of user generated content if you cannot quickly analyze it and make it meaningful.  

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Goals

I don't know about you but I am driven by achievements. Yes I hear the laughter now and see the nodding of heads. I like to set an achievable goal and reach the objective. Maybe it is my military past or growing up in a military household but I like to have a clear objective that I can then pursue.  Be it professional or personal I really enjoy a good challenge! This is what drives me professionally as it is a constant push to achieve x amount of revenue and margin.

At the beginning of this year I set a few arbitrary personal goals... outside of being the best father and husband that I can be:

1) 50,000+ Xbox 360 Gamerscore - This is one that I have been working towards since April 2007. Why... I don't really know why ;) Call it Market Research, Yeah that sounds good!!!
2) 50,000+ AA Miles (Platnium Status) - Since I travel so much I thought it would be fun to add some incentive to my travels
3) Run for at least 100 miles with Nike+ - Since I am a dad first, meaning most of my activities are home centric, running is one of the ways I workout. Setting a goal definitely adds to my motivation.

I am happy to share that I have now officially achieved these goals! I know it is arbitrary, what value does Gamerscore have? Outside of the ~10 cents per point that I have spent in $$$ not much other than to my friends who play as well. Airline miles??? Yes now I have the ability to sit on the plane a little bit longer. The only one that has any value is the running goal at least from an overall health perspective. But from my perspective these were primary personal objectives that I wanted to complete.

For me I find motivation in having a very clear set of objectives and working hard to achieve the goal. What motivates you? Do you set specific goals and work towards them? Do you wait for things to come to you? I am really interested in understanding how you find motivation to do what you do.

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Harvest 2.0 and Advanced Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media.

With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that organizational decision makers ultimately understand the value of the solutions that they are associating with their digital marketing campaigns as well as across their organizations.

One of the key trends that has emerged is the need to track social analytics vs. traditional web analytics. The days of tracking and calculating value through CTR, etc... has changed. It is still important to understand where your traffic is coming from but now more than ever it is imperative to understand how users are interacting with each other, your content and your brand. 

Telligent just released Harvest Reporting Server 2.0. Harvest 2.0 provides the ideal framework to understand the patterns, behaviors and trends that can help an organization better understand how to interact with their customers and each other by providing insight into the sentiment and tonality of the community, forecasting future behavior based on current trends and understanding how users interact via social fingerprints.

Sentiment analysis is a very important piece of understanding social analytics trends. Understanding the tonality of users be it positive or negative tied to your products, offerings and your brand is very valuable as you can make practical business decisions based on the interaction of your customers.

With social collaboration solutions becoming the norm with how organizations will interact with end-users, partners and employees it is imperative that all of the unstructured data that is collected is then aggregated in a usable format that immediately provides the key insight necessary to drive business forward in the most efficient manner.

Read the Official Press Release

Harvest Product Overview Sheet

Watch the Harvest video tutorial

See Harvest 2.0 in action

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Gears of War 2 Today

I cannot tell you how excited I am that today is the day for Gears of War 2. I will be taking a break from my Fallout 3 side quests to get in some social gaming. I have my Special Edition copy in hand and will be firing it up later this evening. The enhancements to the Unreal Engine look outstanding. Be sure to pick up your copy today.

On a side note... one recent observation is the sheer size of some of the latest strategy guides tied to the new releases. The Fallout 3 special edition strat guide was 350+ pages and the GOW2 guide is 303 pages. Seriously I am all for occassionally referencing a secret location but let's get these into wiki's or some format that allows for quick searching of relevant items. E.g. I want to know the location of COG tag "X"... quick search through a strat wiki would net me what I need. Yes you can spend a lot of time searching online, etc... but I want info from the source in a similar format to the guide. Just a thought. 

For more info on Gears of War 2 here is an early review I wrote a few months back.

See you online!!!

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Vote

Regardless of your party affiliation it is imperative that you exercise your right to vote today.

Every vote counts (Well every electoral vote anyway). :)

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New Xbox Experience Preview

Today the New Xbox Experience Preview (The Xbox Live Fall Update) was released to a small group of users to provide feedback on the upcoming NXE release on the 19th of November.

Thanks again to Major Nelson for adding me to the queue to review the NXE.

The Update prompts like any other and your system will cycle. Then it took another 12 minutes to download and for the update to process.

Process just ended.... now greeted with a "Welcome to the New Xbox Experience" message. The Xbox logo fades and an animated sequence executes. Then I am prompted to login with my user profile.

Now it is on to avatar creation. The system gives you a base set of options to customize your likeness. It is a fairly simple system and it looks like it will be built around micro-transactions moving forward. My Avatar is now complete with fin... (See Below)




The rest of the experience is a nice addition to Live. The UI is slick and very easy to navigate. The Marketplace has been overhauled with some nice additions such as box shots for arcade titles and a more appealing flow than the previous lists upon lists of text.

My previous themes are still applicable and the gamerpic is still relevant as you have the option to use your avatar to post as your gamerpic.

The Video marketplace is where a big improvement was made. One of the big recent announcements is the support for NetFlix and HD movie content through Live. This will be a nice addition and allow for instant streaming of the latest HD movies.

The Friends area also received a nice treatment. You can view your friends avatars an get a nice boxshot of the games they are currently playing. You can also invite friends into an 8 person "party" session.

So far I do like the change. I was not sure how I would feel going to an avatar based system. But after giving it a go I have to say I am pleasantly surprised!

This is definitely a change for the better!

Pic of the NXE







 

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9 Years

I wanted to take a moment and thank my wife for the best 9 years of my life so far.

We were married in October of 1999 on this day and I consider myself the luckiest man in the world to have found a woman I love so deeply. Now after 9 years and 3 kiddos I still feel the same as I did 9 years ago.

Thank you Cherlyn for all that you do!

Happy Anniversary  

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Game of the Week - Dead Space

Overview: When we first started talking to Electronic Arts (EA) about Community Server powering the Dead Space pre-launch site I was hooked on the concept. Born from a rouge EA team, DeadSpace is a bold step forward for EA. It is a brand new IP and it is a true survival/horror title which has an M rating. When gameplay videos and art work were posted I knew this would be a game worth the price of admission.

Set in the distant future, Dead Space revolves around Isaac Clarke, a space engineer who works for the Concordance Extraction Corporation (C.E.C.), a company that operates giant mining ships throughout the galaxy. When the C.E.C. receives a distress call from the USG Ishimura (a “Planet Cracker”-class ship that destroys planets in order to extract valuable ore), Isaac and four other C.E.C. employees set out on the USG Kellion to rendezvous with the Ishimura in orbit above Aegis 7. Their assumption is that a mechanical failure is the only problem. At the beginning of the game, Isaac is seen repeatedly watching a video sent to him by his ex-girlfriend, Nicole Brennan, who is currently onboard the Ishimura.

Shortly after crash landing on the Ishimura flight deck, the crew of USG Kellion is attacked by hostile creatures called Necromorphs. These creatures reproduce by infecting deceased human bodies, violently mutating them into one of their own. Isaac escapes down an elevator and kills a Necromorph by trapping it in the elevator doors, but is separated from the rest of the team. At this point, Isaac, Kendra Daniels, and Zach Hammond are the only surviving members.

I really enjoy titles that I can become immersed in the back-story. DeadSpace offers those that want to go beyond the game to understand what led to the events on the Ishimura and the planet they were sent to crack. There is a DVD, Graphic Novel and the http://Noknownsurvivors.com micro site that will allow you to take your experience beyond your console.

Gameplay: The real hook for this title is around how you engage the necromorphs. The traditional "fill'em full of led" mindset just does not work and there is not enough ammo to go around so you have to strategically target the various, and I do mean various, limbs of the necromorphs. This is where the interface again is extremely efficient. You have laser guided targeting (Think Predator) that combined with Stasis can lead to quickly dispatching your would be attackers. And yes there is an achievement for using stasis 50 times on an enemy.

With this being a 3rd person shooter (Think Gears of War & Resident Evil) I cannot reiterate how smooth the interface is. The in-game assets (video, text, and audio logs) are managed through a holographic interface that moves with you so you are not slowed down. There is essentially not an onscreen HUD. Your health and stasis are built into the back of the main character's RIG. This is one of the best titles I have played in recent memory. The graphics (Both PS3 & Xbox version) are simply amazing.

The environment also plays a significant role in the gameplay. As you creep down a dark corridor, lights flickering, sounds and moans emanating from the background, you can hardly see in front of you and then..... is just the norm in this title. It is an eerie sight to see a slow moving necromorph wandering in the distance then before you know it they are on you. There were a few times where I literally lost my head while walking into an area without being overly cautious. I recommend saving often (especially on the harder game modes). Similar to a vitachamber from BioShock, when you do happen to get decapitated, over-run, roasted, or lost in space due to a bad jump you will start from a pre-determined checkpoint close to a save point.

The gameplay is smooth, the game itself is all about objectives. From starting a Tram system to fixing communication relays, Isaac is an engineer after all be prepared for a large number of scavenger hunts. luckily one of the best features in the game is an objective marker. Simply hit R3, and you will often, and you will be on your way to your next objective.

There are many points in the game where you will encounter Zero Gravity and be forced to complete objectives while being attacked and trying to maintain some semblance of orientation. This leads to a very interesting element of gameplay as it becomes a 360 degree event. You will also reach decompressed areas of the ship which trigger your backup O2. I recommend upgrading your air capacity with your RIG as this is just as important as health in some areas.

The Boss Battles are not epic, although one is in Zero-G which makes it quite interesting but otherwise they are nothing out of the ordinary. What is frustrating are the times you will assume the ships cannons to stop asteroids and aliens. The controls are sluggish and the cannon tends to overheat quickly. Good luck pursuing the 50% hull integrity achievements x2.

Online
: There is not an online mode available

Weapons: For mining tools they sure come in handy for taking out necromorphs. There are seven weapons in the game: Plasma Cutter, Pulse Rifle, Flamethrower, Line Gun, Ripper, Force Gun and the Contact Beam. Each is ideal for different scenarios. Use the flamethrower on small, fast enemies. For the big guys the line or force guns are good to have. The Ripper is my favorite weapon in the game by far... It launches a saw blade that you control to make quick work of your alien attackers. The Plasma Cutter is definitely a weapon that you can use in almost every situation. It has range, but is very efficient in close quarters. When it comes to upgrading your arsenal start with the plasma cutter. You will not be disappointed. In fact there is an achievement for completing the game with only the Plasma Cutter (40 points).

Similar to BioShock you do have some telekinetic abilities. Stasis allows you to freeze or slow down fast moving objects and enemies and you have Kinesis to grab and move objects. As the game progresses this is a core element to complete some of the puzzle elements of the game.

You have the ability to upgrade your RIG, weapons and kinesis throughout the game. This is done through Power Nodes which are found throughout the game or purchased through the store. The upgrades follow a Too Human approach of various node paths that you select to optimize your weapon to your liking. I always focused on Damage and Capacity while trying to max out one weapon at a time. 

During gameplay you will more than likely locate a number of different schematics. They allow for increased armor, ammunition and health to be purchased through the various stores. Some of the schematics associated with your armor allow you to increase health and inventory slots which is very helpful. So far I have upgraded through to a level 6 military suit that looks like the captain from the Valor. This was awarded for completing the game and cost $99,000 in the store but it was well worth the price. (See images below)

Achievements: From an achievement standpoint you can collect anywhere from 500-700 points on your first play through. My first play through took 9 hours 38 minutes. I cleared 37 of 48 Xbox 360 achievements for 665 points and 22 trophies on PS3. The achievements follow a finish the chapter get points and kill x number of enemies with all weapons, etc.... It took roughly 5 days (9 hours to finish). There are also a number of secret achievements tied to boss battles and other interesting ways to engage with the environment and enemies.

Downloadable Content: I enjoy DLC that allows me to change the skin of my player. Especially with 3rd person based games. The DLC for Dead Space offers 2 new level 5 suits. The first was an exclusive Xbox Elite suit which offered a lighter gray & green visor combo. The second was the Scorpion Suit (one of my favorites outside of the military skin). This level 5 suit cost 200 Microsoft points and is red of course with a scorpion insignia on the back of Isaacs helmet.

Pros:

  • One of the best HUD experiences I have ever experienced
  • Stunning Visuals
  • Great environment (sound, lighting, ambiance) this a great game to play late at night with the lights off
  • Visually one of the best 360/PS3 titles to date
  • Objective Marker - As in Army of Two it is very helpful to know where you need to go
  • Zero Gravity - The zero gravity elements are executed to perfection
  • In-Game Assets - Takes the BioShock asset management and interface to another level with movable holograms
  • The Ripper... I love this weapon
  • One Button Health - Instead of pulling up the inventory, press X or Square (PS3) to use your lowest available health module
  • Strategic Striking - Instead of emptying your magazine into an enemy it is faster to dismember them
  • DLC - New Isaac Skins (Elite,  Scorpion)

Cons:

  • Errand Boy - It is a constant get this, go here, blow this up, hit this switch type of experience but that still does not detract from how well executed this game is
  • Melee Attacks are lacking.. by lacking I mean slow
  • Boss battles are average (Minus a certain battle in Zero-G)
  • Asteroids - This can be one of the most frustrating elements of the game. You will know it when you get there
  • Monologues - Certain characters like to "monologue" at certain points of the game. I would like to option to fast forward to the action

Rating:

Xbox 360 - 9
PS3 - 9.5

This is one of the best games that I have played on the PS3 to date. For the 360 this is one of my top 10 Xbox 360 titles. It is challenging (Especially on Impossible Mode), visually stunning and at some points will seriously surprise you. I would highly recommend it. You don't need to be a fan of the horror genre to appreciate this title. Biowhat???

Level 6 Suit - Front

 

Level 6 Suit - Back

 

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