While flying to Minneapolis, MN today I read Seth Godin’s latest book titled The Dip. The premise of the book is that in order to be truly great you have to endure "the dip" and persevere. "The dip" is essentially the area between starting an undertaking and mastering it. If it were easy and everyone could do it it would not maintain it's value. As a person or an organization your goal should be to be the best in the world. World is a relative term. The world can be your world, or the areas your business competes in, but if you cannot truly be the best in the world then maybe your efforts would be better spent on another objective, and that is the underlying message of the book… knowing when to quit. Not quitting for the sake of quitting or as a short term solution, but quitting for the benefit of the long term. It is about understanding your current initiatives and having the foresight and the wherewithal to make the tough decision to go a different direction even if it is uncomfortable in order to be truly great. This does not mean risk for the sake of risk, but calculated risk based on the premise of long term gain. As I processed the information and applied it to Telligent, I see that we do strive to be the best in the world when it comes to providing collaborative online software solutions. We are not trying to be everything to everyone in terms of technology and offerings. Our goal is to provide focused offerings that are truly remarkable, but more importantly, meet the needs of our users and that is what is truly exciting about being a part of this organization. There is an energy that resides within this team that is infectious, you feel as though you are gaining momentum and heading towards truly being the best in the world.