Black Fin - TheBlackFin - Thoughts from Tom Edwards

Mobilizing Your Social Strategy

Today I was the host of the weekly Hashtagsocialmedia tweet chat.Our topic was integrating mobile with your social strategy with a focus on strategy, best practices and tactics. Mobile is a hot topic and according to comscore with 234 million americans...

Filed under: Tom Edwards, Black Fin, Web 2.0, viral marketing, marketing strategy, TheBlackFin, Word of Mouth, The Black Fin, iPhone, Social Networking, SMS, Proximity Marketing, iPhone 3G, Twitter, Blackfin360, Social Media, Social Media Strategy, KPI, iPad, iAd, foursquare, geo-location, gowalla, socialmedia, Proximus, Mobile Marketing, QR Code, Loyalty 2.0, Augmented Reality

Facebook About Face

Per my post yesterday Facebook made an announcement pertaining to custom landing pages and new restrictions and the threat of taking away functionality from brands that had 10K or less fans. To the tune of paying $25,000 in facebook ad buys to regain...

Filed under: Tom Edwards, Black Fin, Web 2.0, viral marketing, TheBlackFin, The Black Fin, Social Networking, Blackfin360, Social Media, Social Media Strategy, Facebook, Red Urban, socialmedia

10K or Ads You Choose

Facebook dropped yet another bombshell in terms of changes that impacts any brand Pages that desire a custom landing tab but do not meet the new 10,000 fan/Like minimum or pay $25,000. Here is an excerpt directly from the Facebook Platform Development...

Filed under: Tom Edwards, Black Fin, Web 2.0, viral marketing, marketing strategy, TheBlackFin, The Black Fin, Blackfin360, Social Media, Facebook, Red Urban

Loyalty 2.0

You have heard of Web 2.0 and Gov 2.0... now make way for Loyalty 2.0 . One of the key goals of leveraging social beyond awareness, engagement, and other KPI's is loyalty. How can I as a brand leverage a consumers affinity to further champion my brand...

Filed under: Tom Edwards, Black Fin, Web 2.0, viral marketing, TheBlackFin, The Black Fin, Social Networking, Twitter, Social CRM, Social Analytics, Social + CRM, Blackfin360, Social Media, Social Media Strategy, Facebook, Red Urban, foursquare, mayor, gowalla, socialmedia, Starbucks, Loyalty 2.0, Fan It, Virtual currency

QR Codes & Stickybits

QR codes are all the rage... in Japan ... and on this blog (note QR code on the right column) adoption in the US is continuing to rise and brands such as Coke, Target and Starbucks are taking notice and setting the stage for mass adoption. With 45 million...

Filed under: Tom Edwards, Black Fin, marketing, viral marketing, TheBlackFin, Word of Mouth, The Black Fin, iPhone, Social Networking, Tag Marketing, Social Media, Social Media Strategy, Red Urban, iPad, geotagging, foursquare, geo-location, socialmedia, Proximus, Mobile Marketing, Stickybits, QR Code

3 Years & Counting

Today is the 3 year anniversary of the BlackFin360 Blog. I have enjoyed sharing thoughts on social media, digital marketing, gaming and interacting with everyone. While social channels, tools and services come and go it is nice to still maintain a simple...

Filed under: Tom Edwards, Black Fin, TheBlackFin, Blackfin360, Red Urban, socialmedia

Social Commitment

In order to truly capitalize on B2C social strategy it is important to understand that social is a channel to facilitate collaboration and is a part of the overall organizational marketing strategy. However it is not the only element of your overall marketing...

Filed under: Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Word of Mouth, The Black Fin, Social Networking, Social Analysis, Twitter, Neighborhood America, SoMe, Consumer Networks, Blackfin360, Social Media

Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate...

Filed under: Tom Edwards, Black Fin, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, Blackfin360, Social Media

Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration...

Filed under: Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Social Networking, Reporting, Blackfin360, Social Media

Game of the Week - Dead Space

Overview : When we first started talking to Electronic Arts (EA) about our platform powering the Dead Space pre-launch site I was hooked on the concept. Born from a rouge EA team, DeadSpace is a bold step forward for EA. It is a brand new IP and it is...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Major Nelson, EA, Gamerscore, The Black Fin, Electronic Arts, Bioshock, Game of the Week, Dead Space, Gears of War, Gearsofwar2, Gears of War 2, Playstation 3, PS3, Dead Space Level 6 RIG, Blackfin360

Dead Space Pre-Release Copy Part 2

I have now finished the first 5 missions of the much anticipated EA survival/horror title and all I can say is WOW. I cannot reiterate how smooth the interface is. From the video, text, and audio logs similar to Bioshock, to the zero-G sections. There...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, EA, The Black Fin, Electronic Arts, Bioshock, Dead Space, Playstation 3, PS3

50,000+ Gamerscore

Since April 23rd, 2007 I have been on a collision course with this goal. I wanted to pass the 50,000 gamerscore plateau. I don't know why this became a goal but it did. It took a year and 5 months but I finally completed my quest. It took 135 days to...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, The Black Fin, Skate, Game of the Week, The Force Unleashed, Madden09, Ninja Gaiden 2, Ninja Gaiden II

London & Intel

What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million...

Filed under: Telligent, Tom Edwards, Black Fin, marketing, Telligenti, TheBlackFin, community, The Black Fin, Software, Blogging, Social Networking, Wii, Community Server 2008, Best Places to Work, London, Intel, AdTech, Sales, Intel Capital, Social Media

Game of the Week - Ninja Gaiden II

One of my all time favorite games was the original Ninja Gaiden on the NES. I still remember the opening cut scenes ... that was all about the story that you needed to know... you knew it was time to start slashing away. I felt the same about Ninja Gaiden...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Gamerscore, The Black Fin, Microsoft, Game of the Week, Ninja Gaiden 2, Ninja Gaiden II, Ryu Hayabusa

Skate 2 & Skate It

It is now official to discuss that Electronic Arts Skate franchise will release 2 new titles. Skate It for the Wii leveraging the Wii fitboard will arrive late in 2008 and the highly anticipated Skate 2 for the 360 will hit stores in 2009. In mid April...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, EA, The Black Fin, Skate, Electronic Arts, Wii, SkateIt: achievement points, Skate2, Skate 2, Skate It, Blackfin360

Xbox 360 Retail Game Library

One of my good friends recently posted his game library as part of his blog. So following that lead here is my collection of Xbox 360 and PS3 Retail titles. I also have 40+ Arcade titles that may be listed later. I have recently acquired a PS3 as well...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, NHL 2K7, TheBlackFin, EA, Madden08, Gamerscore, The Black Fin, Skate, Electronic Arts, Guitar Hero, Halo 3, Star Wars, Bioshock, Game of the Week, NHL 2K8, COD4, Assassin's Creed, Lego Star Wars, NFS Prostreet, Mass Effect, Dead Space, LOST, LOST Via Domus, Gears of War, Army of Two, Dark Sector, Gearsofwar2, Gears of War 2, Madden09, Iron Man, Ninja Gaiden 2, Ninja Gaiden II, NHL 2K9, NHL 2K6, Playstation 3, PS3, Ninja Blade, Wolverine, Terminator, Prototype, Assassins Creed 2

Telligent Named "Best Place to Work in DFW"

I mentioned previously that Telligent was one of the few companies selected as Best Place to Work in DFW by the Dallas Business Journal. Last week was the official luncheon and awards ceremony to find out exactly where we placed in our category and overall...

Filed under: Telligent, Tom Edwards, Black Fin, Rob Howard, Scott Dockendorf, Jason Alexander, Telligenti, TheBlackFin, Dallas, The Black Fin, Culture, Telligent Culture, Best Places to Work, DBJ, Dallas Business Journal

Game of the Week - Iron Man

I have been a fan of Iron Man since I was a kid. Granted he is not on the top of the super hero food chain but I did pick up the occasional issue of the Invincible Iron Man. You may or may not have heard that a summer blockbuster was just released starring...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Gamerscore, The Black Fin, Microsoft, Game of the Week, Iron Man

Proximity Marketing

I recently attended a customer brand loyalty summit and saw some interesting things & met some very interesting people. One of the topics discussed during a networking session was the next progression associated with marketing and mobile devices....

Filed under: Tom Edwards, Black Fin, marketing, viral marketing, TheBlackFin, Word of Mouth, The Black Fin, iPhone, SMS, Proximity Marketing, Blackfin360, Social Media

Game of the Week - Dark Sector

When I first read about Dark Sector in OXM a few months back I really liked the concept of the game. I had heard about the drawn out development cycles and the focus on the Glaive. (Think Krull). So when it recently launched I had to pick it up and I...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Gamerscoreblog, Gamerscore, The Black Fin, Halo 3, Bioshock, Game of the Week, COD4, Bioware, Dark Sector

Game of the Week - LOST Via Domus

I normally do not watch a lot of TV (Outside of The University of Oklahoma during football season) but my one obsession over the past few years has definitely been LOST . I have really enjoy the show and look forward to each new episode. The concepts...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Dallas, Gamerscore, The Black Fin, Game of the Week, LOST, LOST Via Domus

Dead Space

One of the other game titles that I am very excited about in 2008 is the new EA title Dead Space. It was recently announced that the game will launch on October 28th of this year and the games site DeadSpaceGame.com just launched. Dead Space is a new...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, The Black Fin, Electronic Arts, Bioshock, Game of the Week, Dead Space

Telligent Graffiti CMS 1.0 Now Available!

Taking a moment away from GDC 2008, I wanted to announce that our latest product Telligent Graffiti CMS 1.0 is now available! You can download it here: http://get.graffiticms.com/ Graffiti is a lightweight, simple content publishing system you can use...

Filed under: Telligent, Tom Edwards, Black Fin, TheBlackFin, The Black Fin, Software, Graffiti CMS

Game of the Week - Mass Effect

My past month or so of gaming has been spent on the Bioware epic Mass Effect. After completing my first play through and completing all assignments I thought I would provide a review before I begin another play through. Overall I was very impressed with...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, EA, The Black Fin, Electronic Arts, Game of the Week, Bioware, Mass Effect

Game Developer Conference 2008

I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management...

Filed under: Tom Edwards, Black Fin, Xbox 360, collaboration, marketing, viral marketing, achievement points, TheBlackFin, Dallas, EA, Xbox forums, Gamerscore, The Black Fin, Skate, Electronic Arts, Social Networking, Halo 3, Wii, GDC 2008, NFS Prostreet, Blackfin360, Social Media

Receive Email Updates

Categories

Social Channels

Xbox & Nike Plus

Tags

Archives

Browse by Tags