Black Fin - TheBlackFin - Thoughts from Tom Edwards

Social Commitment

In order to truly capitalize on B2C social strategy it is important to understand that social is a channel to facilitate collaboration and is a part of the overall organizational marketing strategy. However it is not the only element of your overall marketing...

Filed under: Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Word of Mouth, The Black Fin, Social Networking, Social Analysis, Twitter, Neighborhood America, SoMe, Consumer Networks, Blackfin360, Social Media

Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate...

Filed under: Tom Edwards, Black Fin, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, Blackfin360, Social Media

Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration...

Filed under: Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Social Networking, Reporting, Blackfin360, Social Media

Game of the Week - Dead Space

Overview : When we first started talking to Electronic Arts (EA) about our platform powering the Dead Space pre-launch site I was hooked on the concept. Born from a rouge EA team, DeadSpace is a bold step forward for EA. It is a brand new IP and it is...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Major Nelson, EA, Gamerscore, The Black Fin, Electronic Arts, Bioshock, Game of the Week, Dead Space, Gears of War, Gearsofwar2, Gears of War 2, Playstation 3, PS3, Dead Space Level 6 RIG, Blackfin360

Dead Space Pre-Release Copy Part 2

I have now finished the first 5 missions of the much anticipated EA survival/horror title and all I can say is WOW. I cannot reiterate how smooth the interface is. From the video, text, and audio logs similar to Bioshock, to the zero-G sections. There...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, EA, The Black Fin, Electronic Arts, Bioshock, Dead Space, Playstation 3, PS3

50,000+ Gamerscore

Since April 23rd, 2007 I have been on a collision course with this goal. I wanted to pass the 50,000 gamerscore plateau. I don't know why this became a goal but it did. It took a year and 5 months but I finally completed my quest. It took 135 days to...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, The Black Fin, Skate, Game of the Week, The Force Unleashed, Madden09, Ninja Gaiden 2, Ninja Gaiden II

London & Intel

What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million...

Filed under: Telligent, Tom Edwards, Black Fin, marketing, Telligenti, TheBlackFin, community, The Black Fin, Software, Blogging, Social Networking, Wii, Community Server 2008, Best Places to Work, London, Intel, AdTech, Sales, Intel Capital, Social Media

Game of the Week - Ninja Gaiden II

One of my all time favorite games was the original Ninja Gaiden on the NES. I still remember the opening cut scenes ... that was all about the story that you needed to know... you knew it was time to start slashing away. I felt the same about Ninja Gaiden...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Gamerscore, The Black Fin, Microsoft, Game of the Week, Ninja Gaiden 2, Ninja Gaiden II, Ryu Hayabusa

Skate 2 & Skate It

It is now official to discuss that Electronic Arts Skate franchise will release 2 new titles. Skate It for the Wii leveraging the Wii fitboard will arrive late in 2008 and the highly anticipated Skate 2 for the 360 will hit stores in 2009. In mid April...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, EA, The Black Fin, Skate, Electronic Arts, Wii, SkateIt: achievement points, Skate2, Skate 2, Skate It, Blackfin360

Xbox 360 Retail Game Library

One of my good friends recently posted his game library as part of his blog. So following that lead here is my collection of Xbox 360 and PS3 Retail titles. I also have 40+ Arcade titles that may be listed later. I have recently acquired a PS3 as well...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, NHL 2K7, TheBlackFin, EA, Madden08, Gamerscore, The Black Fin, Skate, Electronic Arts, Guitar Hero, Halo 3, Star Wars, Bioshock, Game of the Week, NHL 2K8, COD4, Assassin's Creed, Lego Star Wars, NFS Prostreet, Mass Effect, Dead Space, LOST, LOST Via Domus, Gears of War, Army of Two, Dark Sector, Gearsofwar2, Gears of War 2, Madden09, Iron Man, Ninja Gaiden 2, Ninja Gaiden II, NHL 2K9, NHL 2K6, Playstation 3, PS3, Ninja Blade, Wolverine, Terminator, Prototype, Assassins Creed 2

Telligent Named "Best Place to Work in DFW"

I mentioned previously that Telligent was one of the few companies selected as Best Place to Work in DFW by the Dallas Business Journal. Last week was the official luncheon and awards ceremony to find out exactly where we placed in our category and overall...

Filed under: Telligent, Tom Edwards, Black Fin, Rob Howard, Scott Dockendorf, Jason Alexander, Telligenti, TheBlackFin, Dallas, The Black Fin, Culture, Telligent Culture, Best Places to Work, DBJ, Dallas Business Journal

Game of the Week - Iron Man

I have been a fan of Iron Man since I was a kid. Granted he is not on the top of the super hero food chain but I did pick up the occasional issue of the Invincible Iron Man. You may or may not have heard that a summer blockbuster was just released starring...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Gamerscore, The Black Fin, Microsoft, Game of the Week, Iron Man

Proximity Marketing

I recently attended a customer brand loyalty summit and saw some interesting things & met some very interesting people. One of the topics discussed during a networking session was the next progression associated with marketing and mobile devices....

Filed under: Tom Edwards, Black Fin, marketing, viral marketing, TheBlackFin, Word of Mouth, The Black Fin, iPhone, SMS, Proximity Marketing, Blackfin360, Social Media

Game of the Week - Dark Sector

When I first read about Dark Sector in OXM a few months back I really liked the concept of the game. I had heard about the drawn out development cycles and the focus on the Glaive. (Think Krull). So when it recently launched I had to pick it up and I...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Gamerscoreblog, Gamerscore, The Black Fin, Halo 3, Bioshock, Game of the Week, COD4, Bioware, Dark Sector

Game of the Week - LOST Via Domus

I normally do not watch a lot of TV (Outside of The University of Oklahoma during football season) but my one obsession over the past few years has definitely been LOST . I have really enjoy the show and look forward to each new episode. The concepts...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Dallas, Gamerscore, The Black Fin, Game of the Week, LOST, LOST Via Domus

Dead Space

One of the other game titles that I am very excited about in 2008 is the new EA title Dead Space. It was recently announced that the game will launch on October 28th of this year and the games site DeadSpaceGame.com just launched. Dead Space is a new...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, The Black Fin, Electronic Arts, Bioshock, Game of the Week, Dead Space

Telligent Graffiti CMS 1.0 Now Available!

Taking a moment away from GDC 2008, I wanted to announce that our latest product Telligent Graffiti CMS 1.0 is now available! You can download it here: http://get.graffiticms.com/ Graffiti is a lightweight, simple content publishing system you can use...

Filed under: Telligent, Tom Edwards, Black Fin, TheBlackFin, The Black Fin, Software, Graffiti CMS

Game of the Week - Mass Effect

My past month or so of gaming has been spent on the Bioware epic Mass Effect. After completing my first play through and completing all assignments I thought I would provide a review before I begin another play through. Overall I was very impressed with...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, EA, The Black Fin, Electronic Arts, Game of the Week, Bioware, Mass Effect

Game Developer Conference 2008

I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management...

Filed under: Tom Edwards, Black Fin, Xbox 360, collaboration, marketing, viral marketing, achievement points, TheBlackFin, Dallas, EA, Xbox forums, Gamerscore, The Black Fin, Skate, Electronic Arts, Social Networking, Halo 3, Wii, GDC 2008, NFS Prostreet, Blackfin360, Social Media

CES 2008 in closing

It is great to be back in Dallas! CES 2008 was a great event. From the Bill Gates hilarious " last day video " to all of the robots, gadgets and celebrities. CES is a definite must attend event for any tech/gadget lover. Being the avid gamer that I am...

Filed under: Tom Edwards, Black Fin, TheBlackFin, Dallas, The Black Fin, CES 2008, Blackfin360

CES 2008

Just a quick note that I will be attending CES 2008 in Las Vegas. I will be at the event through Tuesday of next week. Being the gadget guy that I am it will be a lot of fun to get a glimpse at the latest emerging technologies across a number of categories...

Filed under: Tom Edwards, Black Fin, TheBlackFin, The Black Fin, Social Networking, CES 2008

How Much??? Really ?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the...

Filed under: Tom Edwards, Black Fin, Web 2.0, marketing, marketing strategy, TheBlackFin, Dallas, community, The Black Fin, Social Networking, Social Media

30,000 and the Future

One of the best features that the Xbox team introduced was tying in-game achievements to a publically viewable profile. What this allowed was for you as a gamer to start building gaming "equity" over time that could then be shared and compared with your...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, NHL 2K7, TheBlackFin, Dallas, Gamerscore, The Black Fin, Software, Microsoft, Halo 3, Star Wars, Wii, COD4, Lego Star Wars

Game of the Week - Guitar Hero III

The game I am playing the most this week is Guitar Hero III. The first day I had it I played through 23 out of the 42 songs on career mode. I would not recommend doing that again as my hand is still numb. I have to say that the Les Paul wireless guitar...

Filed under: Telligent, Tom Edwards, Black Fin, Xbox 360, TheBlackFin, The Black Fin, Guitar Hero, Halo 3, Game of the Week

One Console?

While flying to San Francisco today I read an article that got me thinking... It discussed the fact that it is inevitable that a unified gaming platform is coming. It referenced past examples of commodification (when an item that previously was not a...

Filed under: Tom Edwards, Black Fin, Xbox 360, marketing, TheBlackFin, The Black Fin, Wii

Receive Email Updates

Categories

Social Channels

Xbox & Nike Plus

Tags

Archives

Browse by Tags