Blackfin360 - TheBlackFin - Thoughts from Tom Edwards

Red Urban

It seems that for the past 10+ years all roads have pointed in this direction. I have been involved with agencies since the onset of my interactive career. From my initial entry during the original dot com boom with Fullmoon Interactive (full service...

Filed under: Tom Edwards, collaboration, Web 2.0, viral marketing, TheBlackFin, SMO, Community ROI, Word of Mouth, community, Calculating Community ROI, Web 2.0 ROI, The Black Fin, Social Networking, SMS, Social Analysis, Tag Marketing, Social CRM, SaaS, SoMe, Socal+CRM, Social Analytics, Social + CRM, Cloud Computing, Consumer Networks, Blackfin360, Social Media, Crowdsourcing, Social Media Strategy, KPI, Campaign, Red Urban

What's the price of a Facebook Fan? It's $5

Recently Babies R Us ran a Facebook campaign that caught my attention. There were a number of campaign elements that were executed well and the result was a positive network effect. There were also areas that could have been capitalized upon to drive...

Filed under: Tom Edwards, TheBlackFin, SMS, Blackfin360, Social Media, Social Media Strategy, KPI, Facebook, Influencer, Babies R Us, Campaign

How to Create Profitable Social Strategies Based on Brand Personality

Authored this article published on CMO.com today: http://bit.ly/8K3B5W Just like people, no two organizations are exactly alike. Every enterprise has its own unique personality. When it comes to social strategy, there is no universal formula for driving...

Filed under: Blackfin360

10 Benefits of Social Crowdsourcing

As your social strategy evolves from driving awareness via consumer/liquid networks (Facebook, Twitter, etc...) and basic community elements you may be asking what's next? How can I continue to drive engagement and provide enough utility to keep the attention...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, marketing strategy, Word of Mouth, Web 2.0 ROI, The Black Fin, Microsoft, Social Networking, Social Analysis, Twitter, Neighborhood America, Social CRM, Social Analytics, Social + CRM, Blackfin360, Social Media, Crowdsourcing

4 Ways to Flaunt Your Brand's Social Media Attitude

I authored an Op-Ed for iMedia that was published today. Article Highlights: - Social Butterflies gravitate toward the buzz-of-the-day - Thrill-seekers take risks and stir things up - Wallflowers remain cautious, while the strong and silent types focus...

Filed under: Tom Edwards, marketing, TheBlackFin, Neighborhood America, Blackfin360, imedia, Social Media

Social Commitment

In order to truly capitalize on B2C social strategy it is important to understand that social is a channel to facilitate collaboration and is a part of the overall organizational marketing strategy. However it is not the only element of your overall marketing...

Filed under: Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Word of Mouth, The Black Fin, Social Networking, Social Analysis, Twitter, Neighborhood America, SoMe, Consumer Networks, Blackfin360, Social Media

How to Drive Brand Value from Social Media

One of the more common questions that I receive is how do I truly drive value from social interaction? While there is no "magic bullet" to drive hard ROI consistently across all organization types each organization can show solid social value and results...

Filed under: Tom Edwards, marketing, TheBlackFin, ROI, The Black Fin, Social Analysis, Neighborhood America, Social CRM, SaaS, Socal+CRM, Rasmussen Report, Jim Haughwout, Social + CRM, Cloud Computing, Consumer Networks, OPEN Authentication, Blackfin360, Social Media

What's Next for Social Computing & Business???

The past month and a half has been a whirlwind of change and excitement. As most of you know by now I decided after 3 years it was time to explore options away from Telligent. I have nothing but respect for the remaining team and I truly wish them all...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, ROI, Word of Mouth, Social Networking, Neighborhood America, Social CRM, Business Services, SaaS, Socal+CRM, Social + CRM, Blackfin360, Social Media

People on the Move in Social Media

Today I was referenced in Jeremiah Owyang's people on the move in social media. http://www.web-strategist.com/blog/2009/04/23/people-on-the-move-in-the-social-media-industry-april-23-2009/ Share this post: email it! | bookmark it! | digg it! | reddit...

Filed under: marketing, TheBlackFin, The Black Fin, Blackfin360, Social Media

Blogging vs. Twitter

Over the past month I have found that my online behavior has shifted ever so slightly. Normally when I would review an article or something of interest I would think about it in terms of a blog post. Diving deeper into the issues and applying them towards...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, Word of Mouth, The Black Fin, Software, Social Networking, Twitter, Blackfin360, Social Media

Tag Marketing

While recently attending the 2009 Microsoft High Tech Summit I was introduced to the Microsoft Tag system. It works very much like a barcode system with your mobile serving as the scanning mechanism. The interesting play here is the interactivity and...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, TheBlackFin, Ensemble Studios, ROI, Community ROI, Word of Mouth, community, The Black Fin, Microsoft, Social Networking, Microsoft Tag, Tag Marketing, Blackfin360, Social Media

EA - Skate 2 - Skate Reel

Of all of the projects I have been involved with over the past 3 years Electronic Arts O.G. Skate Reel initiative was by far one of my favorites. It was our first really large initiative with EA and it was very ambitious. From the start there were a number...

Filed under: Tom Edwards, Xbox 360, Web 2.0, marketing, viral marketing, achievement points, TheBlackFin, EA, Word of Mouth, The Black Fin, Skate, Electronic Arts, Social Networking, Mike Johnson, Elijah Hardin, Deryl Dorsett, Skate2, Skate 2, John Balod, Playstation 3, PS3, jon broom, Rich Mercer, Blackfin360, Social Media

Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate...

Filed under: Tom Edwards, Black Fin, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, Blackfin360, Social Media

Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration...

Filed under: Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Social Networking, Reporting, Blackfin360, Social Media

Game of the Week - Dead Space

Overview : When we first started talking to Electronic Arts (EA) about our platform powering the Dead Space pre-launch site I was hooked on the concept. Born from a rouge EA team, DeadSpace is a bold step forward for EA. It is a brand new IP and it is...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Major Nelson, EA, Gamerscore, The Black Fin, Electronic Arts, Bioshock, Game of the Week, Dead Space, Gears of War, Gearsofwar2, Gears of War 2, Playstation 3, PS3, Dead Space Level 6 RIG, Blackfin360

Dark Marketing

One of my hobbies is reviewing emerging trends around marketing and social media (Doesn't that sound like fun?!?) One such trend is Dark Marketing. No, this is not Darth Vader marketing his favorite life-support system or vacation spot... Hoth anyone...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, Word of Mouth, The Black Fin, Dark Marketing, Blackfin360, Social Media

Spore Creature Creator

I recently took a trip to London for business to discuss social media strategy with members of the Eidos Interactive team as well as our friends at Electronic Arts (Europe) at their new offices in Guildford. Aside from getting a sneak peek at some of...

Filed under: Tom Edwards, Xbox 360, EA, The Black Fin, Electronic Arts, TheBlackFin: Tellicast, Spore, Blackfin360

The Art of War

While recently traveling to LA I picked up a copy of The Art of War by Sun Tzu (Translation by Thomas Cleary... Shambhala Dragon Editions). This has always been one of my favorite strategy/business books as it is amazing to me how applicable 6th century...

Filed under: Tom Edwards, marketing, TheBlackFin, The Black Fin, Sun Tzu, The Art of War, Blackfin360

New Phone System

While I was traveling to Detroit for business we had a new phone system installed at the office. This is a very slick system, soft dialing, queues, etc...What I didn't know was another plan was unfolding around the phone system. There was a phone box...

Filed under: Tom Edwards, The Black Fin, Deryl Dorsett, John Balod, Phone System, Blackfin360

Skate 2 & Skate It

It is now official to discuss that Electronic Arts Skate franchise will release 2 new titles. Skate It for the Wii leveraging the Wii fitboard will arrive late in 2008 and the highly anticipated Skate 2 for the 360 will hit stores in 2009. In mid April...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, EA, The Black Fin, Skate, Electronic Arts, Wii, SkateIt: achievement points, Skate2, Skate 2, Skate It, Blackfin360

Proximity Marketing

I recently attended a customer brand loyalty summit and saw some interesting things & met some very interesting people. One of the topics discussed during a networking session was the next progression associated with marketing and mobile devices....

Filed under: Tom Edwards, Black Fin, marketing, viral marketing, TheBlackFin, Word of Mouth, The Black Fin, iPhone, SMS, Proximity Marketing, Blackfin360, Social Media

OMMA & Social Networking

I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry was there recently to discuss the current state of online marketing, media and advertising. The Event featured a number...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, ROI, community, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, OMMA, Blackfin360, Social Media

Game Developer Conference 2008 - Expo Day 1

The 2008 Game Developer Conference has been a great conference so far. Most of the major industry players are here. Microsoft, Sony, Electronic Arts, Disney, Ubisoft, Activison and a host others. After the first few days of the conference focused on a...

Filed under: Tom Edwards, Xbox 360, TheBlackFin, EA, Electronic Arts, Blogging, Star Wars, GDC 2008, Bioware, LucasArts, The Force Unleashed, Blackfin360

Game Developers Conference 2008

I am in transit to San Francisco to attend the Game Developers Conference 2008. I look forward to the numerous sessions and networking as well as all of the latest and greatest gaming demonstrations during the expo portion of the conference. On Wednesday...

Filed under: Tom Edwards, Xbox 360, TheBlackFin, Major Nelson, The Black Fin, Social Networking, GDC 2008, Blackfin360

Nike Super Bowl Event

Tonight was the Nike Super Bowl Event and it was the highlight of the trip thus far. A special thanks to BK for the invite and introduction to AD that made the trip for me. Basically any athlete that is associated with Nike Football or will be associated...

Filed under: Tom Edwards, TheBlackFin, Adrian Peterson, The Black Fin, Nike, Blackfin360

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