Community Server - TheBlackFin - Thoughts from Tom Edwards

Spore Creature Creator

I recently took a trip to London for business to discuss Community Server strategy with members of the Eidos Interactive team as well as our friends at Electronic Arts (Europe) at their new offices in Guildford. Aside from getting a sneak peek at some...

Filed under: Telligent, Community Server, Tom Edwards, CS, TheBlackFin, EA, The Black Fin, Electronic Arts, Community Server 2008, Spore

Community Server 2008

On April 15th Telligent released Community Server 2008 . Community Server is the platform that powers communities for the likes of Electronic Arts, Microsoft, Dell and the MySpace.com forums and is the platform of choice for thousands of community implementations...

Filed under: Telligent, Community Server, Tom Edwards, Xbox 360, Web 2.0, CS, marketing, viral marketing, marketing strategy, Telligenti, TheBlackFin, Xbox forums, ROI, Community ROI, community, Web 2.0 ROI, Incremental sales value, The Black Fin, Electronic Arts, Community Server 2008

Community Server 2008 Logo Unveiled

One of the fun parts of my job is that I work closely with our Creative and Marketing teams in defining the direction of the various brands for our products. After a number of cycles the team has unveiled the new Community Server 2008 logo. I am very...

Filed under: Telligent, Community Server, Tom Edwards, CS, marketing, viral marketing, TheBlackFin, The Black Fin, Community Server 2008

Interview with Larry "Major Nelson" Hyrb

During GDC 2008 I had the opportunity to sit down and talk to Larry "Major Nelson" Hyrb of the Xbox Live team. Larry is the Director of Xbox Live Programming and is the author of one of the most popular gaming blogs on the web. Between posts, blogcasts...

Filed under: Telligent, Community Server, Tom Edwards, Xbox 360, CS, achievement points, TheBlackFin, Major Nelson, EA, community, The Black Fin, Electronic Arts, Microsoft, Blogging, Halo 3, GDC 2008

Game Developers Conference 2008

I am in transit to San Francisco to attend the Game Developers Conference 2008. I look forward to the numerous sessions and networking as well as all of the latest and greatest gaming demonstrations during the expo portion of the conference. On Wednesday...

Filed under: Telligent, Community Server, Tom Edwards, Xbox 360, TheBlackFin, Major Nelson, The Black Fin, Social Networking, GDC 2008

Golf with the Gridiron Greats

Besides Madden Bowl XIV yesterday it was day two of assisting the Gridiron Greats cause. The morning brought a very moving press conference with 50 Gridiron Greats, 35 of which are Hall of Fame players. They gave moving testimony as Mike Ditka, Gale Sayers...

Filed under: Telligent, Community Server, Tom Edwards, TheBlackFin, NFL, The Black Fin, Gridiron Greats

Madden Bowl XIV

Tonight was the invite only Madden Bowl XIV put on by the Electronic Arts Tiburon team. It was a great event. A number of NFL stars squared off to see who would be the Madden Bowl XIV champ. Kellen Winslow Jr., Willis McGahee, Marshawn Lynch, Chad "Ocho...

Filed under: Telligent, Community Server, Tom Edwards, Madden08, NFL, Madden Bowl XIV, Mike Johnson

Super Bowl XLII

It has been confirmed that I will be going to Arizona for a week of events for Super Bowl XLII . Telligent will be supporting the Gridiron Greats assistance fund . The fund was created by Mike Ditka, Willie Davis, Harry Carson, Gale Sayers and others...

Filed under: Telligent, Community Server, Tom Edwards, Telligenti, TheBlackFin, Dallas, EA, Madden08, The Black Fin, Super Bowl XLII, Gridiron Greats

Game Developer Conference 2008

I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, Xbox 360, collaboration, CS, marketing, viral marketing, achievement points, TheBlackFin, Dallas, EA, Xbox forums, Gamerscore, The Black Fin, Skate, Electronic Arts, Social Networking, Halo 3, Wii, GDC 2008, NFS Prostreet

How Much??? Really ?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, Web 2.0, marketing, marketing strategy, TheBlackFin, Dallas, community, The Black Fin, Social Networking

Community Server 2008 Groups Preview

Today started as a typical day. Meetings, meetings and more meetings and a few calls thrown in for good measure. One of the highlights of the day was that I was able to demo the pre-beta bits of the Groups functionality of the upcoming Community Server...

Filed under: Telligent, Community Server, Tom Edwards, collaboration, CS, TheBlackFin, community, The Black Fin, Groups, Community Server 2008

CSDC Live Blogging

This weekend was the first annual Community Server Developer Conference . With around 100 attendees from all over the world discussing development on the Community Server platform as well as sneak previews of upcoming Telligent products it comes as no...

Filed under: Telligent, Community Server, Tom Edwards, Telligenti, TheBlackFin, The Black Fin

MySpace.com and Community Server

Over the past year we have been working with the MySpace.com team to position Community Server as the engine to the MySpace.com forums . Recently the MySpace.com team launched the Community Server powered forums. From a scalability perspective this posed...

Filed under: Telligent, Community Server, Tom Edwards, TheBlackFin, The Black Fin, TheBlackFin: Tellicast, Social Networking, MySpace.com

Fun on a Friday - Part 2... Meet Bobblehead Rob

A few months ago we introduced the world to " Cardboard Rob ". Today, we unveiled "Bobblehead Rob". In the ever escalating pranks on Rob Howard , CEO of Telligent Systems a.k.a. our fearless leader, I crafted a plan a few months ago to come up with the...

Filed under: Telligent, Community Server, Tom Edwards, CS, Rob Howard, TheBlackFin, The Black Fin

The Halo 3 Marketing Machine

While flying to New York today I was reading an industry magazine and came across a Halo 3 cross-promotional ad that caught my attention. Outside of this ad featuring Halo 3 & 7-11 , the teams at Bungie and Microsoft are collaborating with a number...

Filed under: Telligent, Community Server, Tom Edwards, Xbox 360, CS, TheBlackFin, EA, Ensemble Studios, The Black Fin, Electronic Arts, Microsoft, Halo 3

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