Electronic Arts - TheBlackFin - Thoughts from Tom Edwards

EA - Skate 2 - Skate Reel

Of all of the projects I have been involved with over the past 3 years Electronic Arts O.G. Skate Reel initiative was by far one of my favorites. It was our first really large initiative with EA and it was very ambitious. From the start there were a number...

Filed under: Tom Edwards, Xbox 360, Web 2.0, marketing, viral marketing, achievement points, TheBlackFin, EA, Word of Mouth, The Black Fin, Skate, Electronic Arts, Social Networking, Mike Johnson, Elijah Hardin, Deryl Dorsett, Skate2, Skate 2, John Balod, Playstation 3, PS3, jon broom, Rich Mercer, Blackfin360, Social Media

Game of the Week - Dead Space

Overview : When we first started talking to Electronic Arts (EA) about our platform powering the Dead Space pre-launch site I was hooked on the concept. Born from a rouge EA team, DeadSpace is a bold step forward for EA. It is a brand new IP and it is...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Major Nelson, EA, Gamerscore, The Black Fin, Electronic Arts, Bioshock, Game of the Week, Dead Space, Gears of War, Gearsofwar2, Gears of War 2, Playstation 3, PS3, Dead Space Level 6 RIG, Blackfin360

Dead Space Pre-Release Copy Part 2

I have now finished the first 5 missions of the much anticipated EA survival/horror title and all I can say is WOW. I cannot reiterate how smooth the interface is. From the video, text, and audio logs similar to Bioshock, to the zero-G sections. There...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, EA, The Black Fin, Electronic Arts, Bioshock, Dead Space, Playstation 3, PS3

Dead Space - Pre-Release Copy

Today I received a copy of Dead Space from our friends at EA Redwood Shores (Thanks MJ & JA). And all I can say is WOW it was worth the wait!!! Oh and did I mention that it was a PS3 copy and not a 360 copy? Shocking I know!?! I have been eagerly...

Filed under: Tom Edwards, TheBlackFin, EA, The Black Fin, Electronic Arts, Dead Space, Playstation 3, PS3

O Canada

Last week I traveled to Vancouver on business and as usual there is an interesting story from the trip. We initially flew into Vancouver to meet with Electronic Arts and various clients but we had also scheduled a meeting in Seattle (Roughly 2 hours away...

Filed under: Tom Edwards, TheBlackFin, EA, The Black Fin, Electronic Arts, Canada

Spore Creature Creator

I recently took a trip to London for business to discuss social media strategy with members of the Eidos Interactive team as well as our friends at Electronic Arts (Europe) at their new offices in Guildford. Aside from getting a sneak peek at some of...

Filed under: Tom Edwards, Xbox 360, EA, The Black Fin, Electronic Arts, TheBlackFin: Tellicast, Spore, Blackfin360

Skate 2 & Skate It

It is now official to discuss that Electronic Arts Skate franchise will release 2 new titles. Skate It for the Wii leveraging the Wii fitboard will arrive late in 2008 and the highly anticipated Skate 2 for the 360 will hit stores in 2009. In mid April...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, EA, The Black Fin, Skate, Electronic Arts, Wii, SkateIt: achievement points, Skate2, Skate 2, Skate It, Blackfin360

Xbox 360 Retail Game Library

One of my good friends recently posted his game library as part of his blog. So following that lead here is my collection of Xbox 360 and PS3 Retail titles. I also have 40+ Arcade titles that may be listed later. I have recently acquired a PS3 as well...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, NHL 2K7, TheBlackFin, EA, Madden08, Gamerscore, The Black Fin, Skate, Electronic Arts, Guitar Hero, Halo 3, Star Wars, Bioshock, Game of the Week, NHL 2K8, COD4, Assassin's Creed, Lego Star Wars, NFS Prostreet, Mass Effect, Dead Space, LOST, LOST Via Domus, Gears of War, Army of Two, Dark Sector, Gearsofwar2, Gears of War 2, Madden09, Iron Man, Ninja Gaiden 2, Ninja Gaiden II, NHL 2K9, NHL 2K6, Playstation 3, PS3, Ninja Blade, Wolverine, Terminator, Prototype, Assassins Creed 2

Madden 09 Cover Athlete

I know this is slightly delayed. I was in San Francisco attending a session during the Web 2.0 conference as well as visiting our friends at the Electronic Arts Redwood City campus. As you may or may not know the Madden 09 Cover athlete was announced...

Filed under: Tom Edwards, Xbox 360, TheBlackFin, EA, Electronic Arts, Game of the Week, Madden09

Madden 09 Announcement

Electronic Arts Madden 09 franchise will celebrate it's 20th anniversary this year. With the release of Madden 09 on August 12th, EA will commemorate the 20th anniversary with a special collector's edition of one of the best selling franchises of all...

Filed under: Xbox 360, achievement points, EA, Madden08, The Black Fin, Electronic Arts, Game of the Week, Madden Bowl XIV

Game of the Week - Army of Two

To preface this review I want to state for the record that I really enjoy co-op shooters. So this review has a positive slant from the word go because I am a fanboy of any game that allows you to blow stuff up with your buddies in real time. Electronic...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, EA, Gamerscore, The Black Fin, Electronic Arts, Halo 3, Game of the Week, COD4, US Army, Gears of War, Elijah Hardin, Army of Two

Dead Space

One of the other game titles that I am very excited about in 2008 is the new EA title Dead Space. It was recently announced that the game will launch on October 28th of this year and the games site DeadSpaceGame.com just launched. Dead Space is a new...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, The Black Fin, Electronic Arts, Bioshock, Game of the Week, Dead Space

Interview with Larry "Major Nelson" Hyrb

During GDC 2008 I had the opportunity to sit down and talk to Larry "Major Nelson" Hyrb of the Xbox Live team. Larry is the Director of Xbox Live Programming and is the author of one of the most popular gaming blogs on the web. Between posts, blogcasts...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, Major Nelson, EA, community, The Black Fin, Electronic Arts, Microsoft, Blogging, Halo 3, GDC 2008

Game Developer Conference 2008 - Expo Day 1

The 2008 Game Developer Conference has been a great conference so far. Most of the major industry players are here. Microsoft, Sony, Electronic Arts, Disney, Ubisoft, Activison and a host others. After the first few days of the conference focused on a...

Filed under: Tom Edwards, Xbox 360, TheBlackFin, EA, Electronic Arts, Blogging, Star Wars, GDC 2008, Bioware, LucasArts, The Force Unleashed, Blackfin360

Game of the Week - Mass Effect

My past month or so of gaming has been spent on the Bioware epic Mass Effect. After completing my first play through and completing all assignments I thought I would provide a review before I begin another play through. Overall I was very impressed with...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, EA, The Black Fin, Electronic Arts, Game of the Week, Bioware, Mass Effect

Game Developer Conference 2008

I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management...

Filed under: Tom Edwards, Black Fin, Xbox 360, collaboration, marketing, viral marketing, achievement points, TheBlackFin, Dallas, EA, Xbox forums, Gamerscore, The Black Fin, Skate, Electronic Arts, Social Networking, Halo 3, Wii, GDC 2008, NFS Prostreet, Blackfin360, Social Media

Why $60???

I still remember when I saw my first $60 price tag on a game. My jaw almost hit the floor. Now $59.99 is just what you pay for the latest title. Throw in the collector's edition ($69.99) or the recent Halo 3 Legendary edition ($125) or the recent Rockbank...

Filed under: Tom Edwards, Xbox 360, marketing, TheBlackFin, EA, The Black Fin, Electronic Arts

Game of the Week - Bioshock

Bioshock gets my "pick of the week" in terms of games I am currently playing. I am very impressed by the Unreal engine powering the game as the motion is smooth and the controls are tight for a console based FPS . I highly recommend picking it up. The...

Filed under: Telligent, Tom Edwards, Xbox 360, achievement points, TheBlackFin, Madden08, The Black Fin, Skate, Electronic Arts, Bioshock, Game of the Week

EA Skate Demo is Live!!!

Filed under: Telligent, Tom Edwards, TheBlackFin, EA, The Black Fin, Skate, Electronic Arts

The Halo 3 Marketing Machine

While flying to New York today I was reading an industry magazine and came across a Halo 3 cross-promotional ad that caught my attention. Outside of this ad featuring Halo 3 & 7-11 , the teams at Bungie and Microsoft are collaborating with a number...

Filed under: Telligent, Tom Edwards, Xbox 360, TheBlackFin, EA, Ensemble Studios, The Black Fin, Electronic Arts, Microsoft, Halo 3

20,000 points!!!

It is finally official. I have reached the 20,000K gamerscore mark!!! I have expressed in the past that I am an avid gamer and I enjoy the work that we do with various gaming studios such as Electronic Arts . One thing about me is that I am very competitive...

Filed under: Telligent, Tom Edwards, Xbox 360, marketing, marketing strategy, achievement points, TheBlackFin, EA, Gamerscore, The Black Fin, Electronic Arts, Microsoft

Microsoft + Electronic Arts = In-game Advertising?

Coming to you live from Oklahoma City. Wi-Fi in a hospital room, who would have thought it was possible? No I am not in the hospital just blogging from one. So Microsoft and Electronic Arts have partnered together to sign the largest in-game advertising...

Filed under: Tom Edwards, marketing, TheBlackFin, EA, The Black Fin, Electronic Arts, Microsoft, In-Game Advertising

EA Skate Round 2

For most of this week I will be in Vancouver, British Columbia. Today I was on-site at Electronic Arts Blackbox location. This is the studio responsible for the upcoming Skate release. If you recall back in June I posted about my first experience with...

Filed under: Tom Edwards, TheBlackFin, The Black Fin, Skate, Electronic Arts

San Francisco and EA's Skate.

For most of this week I will be in San Francisco, beautiful city btw. Today I am on-site at Electronic Arts in Redwood City. It is always good to see the EA team, the core group that we work with are a great bunch of guys. We are working on a community...

Filed under: Telligent, Tom Edwards, TheBlackFin, Skate, Electronic Arts

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