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Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, Web 2.0, viral marketing, marketing strategy, TheBlackFin, SMO, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, Harvest Reporting Server, Harvest 2.0

Harvest 2.0 and Advanced Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Social Networking, Reporting, Community Server 2008, Harvest Reporting Server, Harvest 2.0

Community Server 2008

On April 15th Telligent released Community Server 2008 . Community Server is the platform that powers communities for the likes of Electronic Arts, Microsoft, Dell and the MySpace.com forums and is the platform of choice for thousands of community implementations...

Filed under: Telligent, Community Server, Tom Edwards, Xbox 360, Web 2.0, CS, marketing, viral marketing, marketing strategy, Telligenti, TheBlackFin, Xbox forums, ROI, Community ROI, community, Web 2.0 ROI, Incremental sales value, The Black Fin, Electronic Arts, Community Server 2008

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Social Media and Your Campaign... Where is the Relevance???

Harvest 2.0 and Advanced Social Analytics

Community Server 2008