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Interview with Larry "Major Nelson" Hyrb

During GDC 2008 I had the opportunity to sit down and talk to Larry "Major Nelson" Hyrb of the Xbox Live team. Larry is the Director of Xbox Live Programming and is the author of one of the most popular gaming blogs on the web. Between posts, blogcasts...

Star Wars: The Force Unleashed and Spore

There are some great games on the horizon in 2008. There are two in particular that I am very interested in. The first being Electronic Arts Spore which will have it's own post in the near future. It was recently announced that Spore will be released...

The Halo 3 Marketing Machine

While flying to New York today I was reading an industry magazine and came across a Halo 3 cross-promotional ad that caught my attention. Outside of this ad featuring Halo 3 & 7-11 , the teams at Bungie and Microsoft are collaborating with a number...

20,000 points!!!

It is finally official. I have reached the 20,000K gamerscore mark!!! I have expressed in the past that I am an avid gamer and I enjoy the work that we do with various gaming studios such as Electronic Arts . One thing about me is that I am very competitive...

Microsoft + Electronic Arts = In-game Advertising?

Coming to you live from Oklahoma City. Wi-Fi in a hospital room, who would have thought it was possible? No I am not in the hospital just blogging from one. So Microsoft and Electronic Arts have partnered together to sign the largest in-game advertising...
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