Microsoft - TheBlackFin - Thoughts from Tom Edwards

10 Benefits of Social Crowdsourcing

As your social strategy evolves from driving awareness via consumer/liquid networks (Facebook, Twitter, etc...) and basic community elements you may be asking what's next? How can I continue to drive engagement and provide enough utility to keep the attention...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, marketing strategy, Word of Mouth, Web 2.0 ROI, The Black Fin, Microsoft, Social Networking, Social Analysis, Twitter, Neighborhood America, Social CRM, Social Analytics, Social + CRM, Blackfin360, Social Media, Crowdsourcing

Tag Marketing

While recently attending the 2009 Microsoft High Tech Summit I was introduced to the Microsoft Tag system. It works very much like a barcode system with your mobile serving as the scanning mechanism. The interesting play here is the interactivity and...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, TheBlackFin, Ensemble Studios, ROI, Community ROI, Word of Mouth, community, The Black Fin, Microsoft, Social Networking, Microsoft Tag, Tag Marketing, Blackfin360, Social Media

Major Nelson - ROI

I have known Larry " Major Nelson " Hyrb for a few years now . Larry is the Director of Programming for Xbox Live. He has become the Face of the Xbox 360 and his blog is the first stop for avid gamers looking for the latest info on upcoming titles, Xbox...

Filed under: Tom Edwards, Xbox 360, marketing, viral marketing, TheBlackFin, Major Nelson, ROI, Community ROI, Word of Mouth, Web 2.0 ROI, The Black Fin, Microsoft, Social Networking, Game of the Week, Social Media

Detroit Belle Isle Grand Prix

Thanks again to our friends at the Microsoft Automotive team. I had the privilege to join them for this past weekends Detroit Belle Isle Grand Prix . I have never attended an IRL, Le Mans Series or an SCCA SPEED World event so I got to experience all...

Filed under: Tom Edwards, TheBlackFin, The Black Fin, Microsoft, Le Mans, Detroit Belle Isle Grand Prix, IRL

RROD Update

I posted earlier about the Red Ring of Death . Less than 24 hours after the issues started I have a brand new Xbox Elite back up and running. I had purchased the additional 2 year warranty from Best Buy when I originally bought the console. This has turned...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, The Black Fin, Microsoft, Red Ring of Death

Red Ring of Death x 3

Well once again I am a victim of the dreaded Red Ring of Death . For those of you unfamiliar with the term it basically means that my Xbox 360 has fried.... again. This time my beloved Elite system froze in the middle of a Soul Calibur 4 session. Yoda...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, The Black Fin, Microsoft, Red Ring of Death

Game of the Week - Ninja Gaiden II

One of my all time favorite games was the original Ninja Gaiden on the NES. I still remember the opening cut scenes ... that was all about the story that you needed to know... you knew it was time to start slashing away. I felt the same about Ninja Gaiden...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Gamerscore, The Black Fin, Microsoft, Game of the Week, Ninja Gaiden 2, Ninja Gaiden II, Ryu Hayabusa

Game of the Week - Iron Man

I have been a fan of Iron Man since I was a kid. Granted he is not on the top of the super hero food chain but I did pick up the occasional issue of the Invincible Iron Man. You may or may not have heard that a summer blockbuster was just released starring...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Gamerscore, The Black Fin, Microsoft, Game of the Week, Iron Man

Game of the Week: Gears of War 2

When the dust settled on the original Gears of War release over four million copies were sold and some of the highest critical praise of any title on the 360 to date. So it is easy to say that the expectations around Gears of War 2 are pretty high. Epic...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, Major Nelson, Gamerscore, The Black Fin, Microsoft, Bioshock, Game of the Week, Gears of War, Dark Sector, Gearsofwar2, Gears of War 2, Epic Games

Interview with Larry "Major Nelson" Hyrb

During GDC 2008 I had the opportunity to sit down and talk to Larry "Major Nelson" Hyrb of the Xbox Live team. Larry is the Director of Xbox Live Programming and is the author of one of the most popular gaming blogs on the web. Between posts, blogcasts...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, Major Nelson, EA, community, The Black Fin, Electronic Arts, Microsoft, Blogging, Halo 3, GDC 2008

Star Wars: The Force Unleashed and Spore

There are some great games on the horizon in 2008. There are two in particular that I am very interested in. The first being Electronic Arts Spore which will have it's own post in the near future. It was recently announced that Spore will be released...

Filed under: Tom Edwards, Xbox 360, TheBlackFin, EA, The Black Fin, Microsoft, Star Wars, Game of the Week, GDC 2008, Spore, LucasArts, The Force Unleashed

CES Day 3

Coming to you live from Las Vegas at CES 2008. Today was another good day. After some early meetings with the Microsoft Vista team and the High Tech team it was on to the convention floor for additional networking. There were 35 football fields worth...

Filed under: Tom Edwards, Xbox 360, TheBlackFin, Major Nelson, The Black Fin, Microsoft, CES 2008, Blackfin360, Social Media

30,000 and the Future

One of the best features that the Xbox team introduced was tying in-game achievements to a publically viewable profile. What this allowed was for you as a gamer to start building gaming "equity" over time that could then be shared and compared with your...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, NHL 2K7, TheBlackFin, Dallas, Gamerscore, The Black Fin, Software, Microsoft, Halo 3, Star Wars, Wii, COD4, Lego Star Wars

Microsoft Marketing-Services?

Microsoft has a lofty goal. Within the next 4 to 10 years they look to have advertising account for 25% of Microsoft's business. Based on recent revenue that would be upwards of $12 billion dollars a year. That represents a couple billion more than Google...

Filed under: Telligent, Tom Edwards, marketing, TheBlackFin, The Black Fin, Microsoft

Tellicast - Halo 3 Launch Event

Recently I talked about the Halo 3 Pre-Launch Event at the Microsoft campus in Las Colinas. Me, Scott Dockendorf , Karthik Hariharan and Adonis Bitar (disguised as Jason Alexander ) attended the event. It was a great time and our resident film maker Adonis...

Filed under: Telligent, Tom Edwards, Xbox 360, Scott Dockendorf, Jason Alexander, Telligenti, TheBlackFin, Dallas, The Black Fin, TheBlackFin: Tellicast, Microsoft, Halo 3

Microsoft Dallas - Halo 3 Pre-Launch Event

Last night I was one of the lucky few to attend the Microsoft Dallas Halo 3 Pre-launch event. This was an invite only gathering to preview and play Halo 3 before the launch and to just have a good time fragging people left and right. The event started...

Filed under: Telligent, Tom Edwards, Xbox 360, TheBlackFin, The Black Fin, Microsoft, Halo 3

The Halo 3 Marketing Machine

While flying to New York today I was reading an industry magazine and came across a Halo 3 cross-promotional ad that caught my attention. Outside of this ad featuring Halo 3 & 7-11 , the teams at Bungie and Microsoft are collaborating with a number...

Filed under: Telligent, Tom Edwards, Xbox 360, TheBlackFin, EA, Ensemble Studios, The Black Fin, Electronic Arts, Microsoft, Halo 3

20,000 points!!!

It is finally official. I have reached the 20,000K gamerscore mark!!! I have expressed in the past that I am an avid gamer and I enjoy the work that we do with various gaming studios such as Electronic Arts . One thing about me is that I am very competitive...

Filed under: Telligent, Tom Edwards, Xbox 360, marketing, marketing strategy, achievement points, TheBlackFin, EA, Gamerscore, The Black Fin, Electronic Arts, Microsoft

Microsoft + Electronic Arts = In-game Advertising?

Coming to you live from Oklahoma City. Wi-Fi in a hospital room, who would have thought it was possible? No I am not in the hospital just blogging from one. So Microsoft and Electronic Arts have partnered together to sign the largest in-game advertising...

Filed under: Tom Edwards, marketing, TheBlackFin, EA, The Black Fin, Electronic Arts, Microsoft, In-Game Advertising

$44 Billion... Really???

I just flew in from Denver and boy are my arms tired... Seriously though, I enjoyed attending the 2007 Microsoft Worldwide Partner Conference last week. I was even quoted in the Denver Post about being a Microsoft partner. It is always interesting to...

Filed under: Telligent, Tom Edwards, marketing, Rob Howard, marketing strategy, TheBlackFin, The Black Fin, Microsoft WPC 2007, Software, Services, Microsoft

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