Social Networking - TheBlackFin - Thoughts from Tom Edwards

Social Network Analysis & Visualization

This was a great post by Lawrence Liu of Telligent. Lawrence is the Director of Platform Strategy and discusses how he leveraged NodeXL to provide analysis and visualization of some data sets of interest but more importantly the correlation between the...

Filed under: Telligent, Tom Edwards, Web 2.0, TheBlackFin, The Black Fin, Social Networking, Social Analysis, Visualization

Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, Web 2.0, viral marketing, marketing strategy, TheBlackFin, SMO, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, Harvest Reporting Server, Harvest 2.0

Harvest 2.0 and Advanced Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Social Networking, Reporting, Community Server 2008, Harvest Reporting Server, Harvest 2.0

London & Intel

What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, CS, marketing, Telligenti, TheBlackFin, community, The Black Fin, Software, Blogging, Social Networking, Wii, Community Server 2008, Best Places to Work, London, Intel, AdTech, Sales, Intel Capital

Telligent Named "Best Place to Work in DFW"

I mentioned previously that Telligent was one of the few companies selected as Best Place to Work in DFW by the Dallas Business Journal. Last week was the official luncheon and awards ceremony to find out exactly where we placed in our category and overall...

Filed under: Telligent, Tom Edwards, Black Fin, Rob Howard, Scott Dockendorf, Jason Alexander, Telligenti, TheBlackFin, Dallas, The Black Fin, Social Networking, Culture, Telligent Culture, Best Places to Work, DBJ, Dallas Business Journal

OMMA & Social Networking

I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry was there recently to discuss the current state of online marketing, media and advertising. The Event featured a number...

Filed under: Telligent, Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, ROI, community, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, OMMA

Game Developers Conference 2008

I am in transit to San Francisco to attend the Game Developers Conference 2008. I look forward to the numerous sessions and networking as well as all of the latest and greatest gaming demonstrations during the expo portion of the conference. On Wednesday...

Filed under: Telligent, Community Server, Tom Edwards, Xbox 360, TheBlackFin, Major Nelson, The Black Fin, Social Networking, GDC 2008

Game Developer Conference 2008

I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, Xbox 360, collaboration, CS, marketing, viral marketing, achievement points, TheBlackFin, Dallas, EA, Xbox forums, Gamerscore, The Black Fin, Skate, Electronic Arts, Social Networking, Halo 3, Wii, GDC 2008, NFS Prostreet

CES 2008

Just a quick note that I will be attending CES 2008 in Las Vegas. I will be at the event through Tuesday of next week. Being the gadget guy that I am it will be a lot of fun to get a glimpse at the latest emerging technologies across a number of categories...

Filed under: Telligent, Tom Edwards, Black Fin, TheBlackFin, The Black Fin, Social Networking, CES 2008

How Much??? Really ?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, Web 2.0, marketing, marketing strategy, TheBlackFin, Dallas, community, The Black Fin, Social Networking

MySpace.com and Community Server

Over the past year we have been working with the MySpace.com team to position Community Server as the engine to the MySpace.com forums . Recently the MySpace.com team launched the Community Server powered forums. From a scalability perspective this posed...

Filed under: Telligent, Community Server, Tom Edwards, TheBlackFin, The Black Fin, TheBlackFin: Tellicast, Social Networking, MySpace.com

How Do I...????

While traveling to London meeting with some of our European clients some common questions arose that we get quite often. How do I measure what is going on with my community? How can I calculate the health of my community? How do I identify key influencers...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Social Networking, Reporting

Announcing: Social Networking & Communities Group

Starting August 29th Telligent will host a monthly breakfast at our office in Dallas as an interest group for Social Networking and Communities . What is it? It's not going to be technical . Visual Studio won't get opened. What it will be is a fun conversation...

Filed under: Telligent, Tom Edwards, community, Blogging, Social Networking

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