Software,Community Server - TheBlackFin - Thoughts from Tom Edwards

Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, Web 2.0, viral marketing, marketing strategy, TheBlackFin, SMO, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, Harvest Reporting Server, Harvest 2.0

London & Intel

What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, CS, marketing, Telligenti, TheBlackFin, community, The Black Fin, Software, Blogging, Social Networking, Wii, Community Server 2008, Best Places to Work, London, Intel, AdTech, Sales, Intel Capital

$44 Billion... Really???

I just flew in from Denver and boy are my arms tired... Seriously though, I enjoyed attending the 2007 Microsoft Worldwide Partner Conference last week. I was even quoted in the Denver Post about being a Microsoft partner. It is always interesting to...

Filed under: Telligent, Community Server, Tom Edwards, CS, marketing, Rob Howard, marketing strategy, TheBlackFin, The Black Fin, Microsoft WPC 2007, Software, Services, Microsoft

Software + Services

There has been a lot of hype around Software as a Service of late. A number of people in the know say this is the future of business. If we have learned anything over the past few years it is customers want a choice. You will always have the innovators...

Filed under: Telligent, Community Server, Tom Edwards, TheBlackFin, Software, Services

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Social Media and Your Campaign... Where is the Relevance???

London & Intel

$44 Billion... Really???

Software + Services