Software - TheBlackFin - Thoughts from Tom Edwards

Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, Web 2.0, viral marketing, marketing strategy, TheBlackFin, SMO, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, Harvest Reporting Server, Harvest 2.0

London & Intel

What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, CS, marketing, Telligenti, TheBlackFin, community, The Black Fin, Software, Blogging, Social Networking, Wii, Community Server 2008, Best Places to Work, London, Intel, AdTech, Sales, Intel Capital

OMMA & Social Networking

I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry was there recently to discuss the current state of online marketing, media and advertising. The Event featured a number...

Filed under: Telligent, Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, ROI, community, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, OMMA

Telligent Graffiti CMS 1.0 Now Available!

Taking a moment away from GDC 2008, I wanted to announce that our latest product Telligent Graffiti CMS 1.0 is now available! You can download it here: http://get.graffiticms.com/ Graffiti is a lightweight, simple content publishing system you can use...

Filed under: Telligent, Tom Edwards, Black Fin, TheBlackFin, The Black Fin, Software, Graffiti CMS

30,000 and the Future

One of the best features that the Xbox team introduced was tying in-game achievements to a publically viewable profile. What this allowed was for you as a gamer to start building gaming "equity" over time that could then be shared and compared with your...

Filed under: Telligent, Tom Edwards, Black Fin, Xbox 360, achievement points, NHL 2K7, TheBlackFin, Dallas, Gamerscore, The Black Fin, Software, Microsoft, Halo 3, Star Wars, Wii, COD4, Lego Star Wars

$44 Billion... Really???

I just flew in from Denver and boy are my arms tired... Seriously though, I enjoyed attending the 2007 Microsoft Worldwide Partner Conference last week. I was even quoted in the Denver Post about being a Microsoft partner. It is always interesting to...

Filed under: Telligent, Community Server, Tom Edwards, CS, marketing, Rob Howard, marketing strategy, TheBlackFin, The Black Fin, Microsoft WPC 2007, Software, Services, Microsoft

Software + Services

There has been a lot of hype around Software as a Service of late. A number of people in the know say this is the future of business. If we have learned anything over the past few years it is customers want a choice. You will always have the innovators...

Filed under: Telligent, Community Server, Tom Edwards, TheBlackFin, Software, Services

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