TheBlackFin - TheBlackFin - Thoughts from Tom Edwards

Red Urban

It seems that for the past 10+ years all roads have pointed in this direction. I have been involved with agencies since the onset of my interactive career. From my initial entry during the original dot com boom with Fullmoon Interactive (full service...

Filed under: Tom Edwards, collaboration, Web 2.0, viral marketing, TheBlackFin, SMO, Community ROI, Word of Mouth, community, Calculating Community ROI, Web 2.0 ROI, The Black Fin, Social Networking, SMS, Social Analysis, Tag Marketing, Social CRM, SaaS, SoMe, Socal+CRM, Social Analytics, Social + CRM, Cloud Computing, Consumer Networks, Blackfin360, Social Media, Crowdsourcing, Social Media Strategy, KPI, Campaign, Red Urban

What's the price of a Facebook Fan? It's $5

Recently Babies R Us ran a Facebook campaign that caught my attention. There were a number of campaign elements that were executed well and the result was a positive network effect. There were also areas that could have been capitalized upon to drive...

Filed under: Tom Edwards, TheBlackFin, SMS, Blackfin360, Social Media, Social Media Strategy, KPI, Facebook, Influencer, Babies R Us, Campaign

4 Ways to Flaunt Your Brand's Social Media Attitude

I authored an Op-Ed for iMedia that was published today. Article Highlights: - Social Butterflies gravitate toward the buzz-of-the-day - Thrill-seekers take risks and stir things up - Wallflowers remain cautious, while the strong and silent types focus...

Filed under: Tom Edwards, marketing, TheBlackFin, Neighborhood America, Blackfin360, imedia, Social Media

Social Commitment

In order to truly capitalize on B2C social strategy it is important to understand that social is a channel to facilitate collaboration and is a part of the overall organizational marketing strategy. However it is not the only element of your overall marketing...

Filed under: Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Word of Mouth, The Black Fin, Social Networking, Social Analysis, Twitter, Neighborhood America, SoMe, Consumer Networks, Blackfin360, Social Media

How to Drive Brand Value from Social Media

One of the more common questions that I receive is how do I truly drive value from social interaction? While there is no "magic bullet" to drive hard ROI consistently across all organization types each organization can show solid social value and results...

Filed under: Tom Edwards, marketing, TheBlackFin, ROI, The Black Fin, Social Analysis, Neighborhood America, Social CRM, SaaS, Socal+CRM, Rasmussen Report, Jim Haughwout, Social + CRM, Cloud Computing, Consumer Networks, OPEN Authentication, Blackfin360, Social Media

What's Next for Social Computing & Business???

The past month and a half has been a whirlwind of change and excitement. As most of you know by now I decided after 3 years it was time to explore options away from Telligent. I have nothing but respect for the remaining team and I truly wish them all...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, ROI, Word of Mouth, Social Networking, Neighborhood America, Social CRM, Business Services, SaaS, Socal+CRM, Social + CRM, Blackfin360, Social Media

People on the Move in Social Media

Today I was referenced in Jeremiah Owyang's people on the move in social media. http://www.web-strategist.com/blog/2009/04/23/people-on-the-move-in-the-social-media-industry-april-23-2009/ Share this post: email it! | bookmark it! | digg it! | reddit...

Filed under: marketing, TheBlackFin, The Black Fin, Blackfin360, Social Media

Blogging vs. Twitter

Over the past month I have found that my online behavior has shifted ever so slightly. Normally when I would review an article or something of interest I would think about it in terms of a blog post. Diving deeper into the issues and applying them towards...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, Word of Mouth, The Black Fin, Software, Social Networking, Twitter, Blackfin360, Social Media

Tag Marketing

While recently attending the 2009 Microsoft High Tech Summit I was introduced to the Microsoft Tag system. It works very much like a barcode system with your mobile serving as the scanning mechanism. The interesting play here is the interactivity and...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, TheBlackFin, Ensemble Studios, ROI, Community ROI, Word of Mouth, community, The Black Fin, Microsoft, Social Networking, Microsoft Tag, Tag Marketing, Blackfin360, Social Media

EA - Skate 2 - Skate Reel

Of all of the projects I have been involved with over the past 3 years Electronic Arts O.G. Skate Reel initiative was by far one of my favorites. It was our first really large initiative with EA and it was very ambitious. From the start there were a number...

Filed under: Tom Edwards, Xbox 360, Web 2.0, marketing, viral marketing, achievement points, TheBlackFin, EA, Word of Mouth, The Black Fin, Skate, Electronic Arts, Social Networking, Mike Johnson, Elijah Hardin, Deryl Dorsett, Skate2, Skate 2, John Balod, Playstation 3, PS3, jon broom, Rich Mercer, Blackfin360, Social Media

Major Nelson - ROI

I have known Larry " Major Nelson " Hyrb for a few years now . Larry is the Director of Programming for Xbox Live. He has become the Face of the Xbox 360 and his blog is the first stop for avid gamers looking for the latest info on upcoming titles, Xbox...

Filed under: Tom Edwards, Xbox 360, marketing, viral marketing, TheBlackFin, Major Nelson, ROI, Community ROI, Word of Mouth, Web 2.0 ROI, The Black Fin, Microsoft, Social Networking, Game of the Week, Social Media

Social Network Analysis & Visualization

This was a great post by Lawrence Liu of Telligent. Lawrence is the Director of Platform Strategy and discusses how he leveraged NodeXL to provide analysis and visualization of some data sets of interest but more importantly the correlation between the...

Filed under: Tom Edwards, Web 2.0, marketing, TheBlackFin, Word of Mouth, Web 2.0 ROI, The Black Fin, Social Networking, Social Analysis, Visualization, Social Media

Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate...

Filed under: Tom Edwards, Black Fin, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, Blackfin360, Social Media

Goals

I don't know about you but I am driven by achievements. Yes I hear the laughter now and see the nodding of heads. I like to set an achievable goal and reach the objective. Maybe it is my military past or growing up in a military household but I like to...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, The Black Fin, Nike Plus, Platnium, American Airlines, Nike+, Goals

Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration...

Filed under: Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Social Networking, Reporting, Blackfin360, Social Media

Gears of War 2 Today

I cannot tell you how excited I am that today is the day for Gears of War 2. I will be taking a break from my Fallout 3 side quests to get in some social gaming. I have my Special Edition copy in hand and will be firing it up later this evening. The enhancements...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, The Black Fin, Game of the Week, Gears of War, Gearsofwar2, Gears of War 2

New Xbox Experience Preview

Today the New Xbox Experience Preview (The Xbox Live Fall Update) was released to a small group of users to provide feedback on the upcoming NXE release on the 19th of November. Thanks again to Major Nelson for adding me to the queue to review the NXE...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, Major Nelson, The Black Fin, Game of the Week, NXE, New Xbox Experience, Xbox Live Fall Update

9 Years

I wanted to take a moment and thank my wife for the best 9 years of my life so far. We were married in October of 1999 on this day and I consider myself the luckiest man in the world to have found a woman I love so deeply. Now after 9 years and 3 kiddos...

Filed under: Tom Edwards, TheBlackFin, Anniversary, Family

Game of the Week - Dead Space

Overview : When we first started talking to Electronic Arts (EA) about our platform powering the Dead Space pre-launch site I was hooked on the concept. Born from a rouge EA team, DeadSpace is a bold step forward for EA. It is a brand new IP and it is...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Major Nelson, EA, Gamerscore, The Black Fin, Electronic Arts, Bioshock, Game of the Week, Dead Space, Gears of War, Gearsofwar2, Gears of War 2, Playstation 3, PS3, Dead Space Level 6 RIG, Blackfin360

Robblehead Invasion

Today marks the first day of the In.Telligent conference . This is the 2nd conference put on by Telligent and this year we have had a significant turnout for both the business and development tracks. Rob Howard opened the day with a rousing Keynote that...

Filed under: Telligent, Tom Edwards, Rob Howard, Scott Dockendorf, Telligenti, TheBlackFin, Dallas, The Black Fin, Culture, Telligent Culture, Robblehead, In.Telligent

Dead Space Pre-Release Copy Part 2

I have now finished the first 5 missions of the much anticipated EA survival/horror title and all I can say is WOW. I cannot reiterate how smooth the interface is. From the video, text, and audio logs similar to Bioshock, to the zero-G sections. There...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, EA, The Black Fin, Electronic Arts, Bioshock, Dead Space, Playstation 3, PS3

Dead Space - Pre-Release Copy

Today I received a copy of Dead Space from our friends at EA Redwood Shores (Thanks MJ & JA). And all I can say is WOW it was worth the wait!!! Oh and did I mention that it was a PS3 copy and not a 360 copy? Shocking I know!?! I have been eagerly...

Filed under: Tom Edwards, TheBlackFin, EA, The Black Fin, Electronic Arts, Dead Space, Playstation 3, PS3

50,000+ Gamerscore

Since April 23rd, 2007 I have been on a collision course with this goal. I wanted to pass the 50,000 gamerscore plateau. I don't know why this became a goal but it did. It took a year and 5 months but I finally completed my quest. It took 135 days to...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, The Black Fin, Skate, Game of the Week, The Force Unleashed, Madden09, Ninja Gaiden 2, Ninja Gaiden II

London & Intel

What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million...

Filed under: Telligent, Tom Edwards, Black Fin, marketing, Telligenti, TheBlackFin, community, The Black Fin, Software, Blogging, Social Networking, Wii, Community Server 2008, Best Places to Work, London, Intel, AdTech, Sales, Intel Capital, Social Media

Hockey Anyone???

This is in some ways the best time of the year. Football is back (Go Sooners!!!), fall is in the air, the latest iteration of the NHL 2K hockey franchise (NHL2K9) is now available. We have been playing the NHL 2K hockey franchise since 2006. We have gone...

Filed under: Tom Edwards, Xbox 360, Rob Howard, Scott Dockendorf, Telligenti, hockey, NHL 2K7, Kevin Cunningham, TheBlackFin, The Black Fin, NHL 2K8, NHL 2K9, NHL 2K6

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