Web 2.0 - TheBlackFin - Thoughts from Tom Edwards

The Pass-Back Effect

Recently I have written several guest blog posts for Playgrounddad.com from how your children can get the most out of the iPad to Augmented Reality for Kids . The latest guest post is on the phenomenon known as the Pass-Back Effect. Here is a link to...

Filed under: Tom Edwards, Black Fin, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, The Black Fin, iPhone, Blogging, Social Networking, SMS, iPhone 3G, Social Analysis, Blackfin360, Social Media, Social Media Strategy, Red Urban, iPad, mobile marketing, RedUrban, Android, iPhone 4, Pass Back Effect, Playground Dad

Mobilizing Your Social Strategy

Today I was the host of the weekly Hashtagsocialmedia tweet chat . Our topic was integrating mobile with your social strategy with a focus on strategy, best practices and tactics. Mobile is a hot topic and according to comscore with 234 million americans...

Filed under: Tom Edwards, Black Fin, Web 2.0, viral marketing, marketing strategy, TheBlackFin, Word of Mouth, The Black Fin, iPhone, Social Networking, SMS, Proximity Marketing, iPhone 3G, Twitter, Blackfin360, Social Media, Social Media Strategy, KPI, iPad, iAd, foursquare, geo-location, gowalla, Loyalty 2.0, Proximus, mobile marketing, Augmented Reality, QR Code

First your Profile Then the World - Facebooks Plan To Be Everywhere You Are

Big changes are brewing with Facebook as today many subtle changes were rolled out across the popular social network. Becoming a fan has given way to simply "Like". This is an interesting trend and one that has longer reach than initial appearance. Fans...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, The Black Fin, Twitter, OPEN Authentication, Social Media, Social Media Strategy, Facebook, Red Urban, Facebook Connect

Red Urban

It seems that for the past 10+ years all roads have pointed in this direction. I have been involved with agencies since the onset of my interactive career. From my initial entry during the original dot com boom with Fullmoon Interactive (full service...

Filed under: Tom Edwards, collaboration, Web 2.0, viral marketing, TheBlackFin, SMO, Community ROI, Word of Mouth, community, Calculating Community ROI, Web 2.0 ROI, The Black Fin, Social Networking, SMS, Social Analysis, Tag Marketing, Social CRM, SaaS, SoMe, Socal+CRM, Social Analytics, Social + CRM, Cloud Computing, Consumer Networks, Blackfin360, Social Media, Crowdsourcing, Social Media Strategy, KPI, Campaign, Red Urban

10 Benefits of Social Crowdsourcing

As your social strategy evolves from driving awareness via consumer/liquid networks (Facebook, Twitter, etc...) and basic community elements you may be asking what's next? How can I continue to drive engagement and provide enough utility to keep the attention...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, marketing strategy, Word of Mouth, Web 2.0 ROI, The Black Fin, Microsoft, Social Networking, Social Analysis, Twitter, Neighborhood America, Social CRM, Social Analytics, Social + CRM, Blackfin360, Social Media, Crowdsourcing

Social Commitment

In order to truly capitalize on B2C social strategy it is important to understand that social is a channel to facilitate collaboration and is a part of the overall organizational marketing strategy. However it is not the only element of your overall marketing...

Filed under: Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Word of Mouth, The Black Fin, Social Networking, Social Analysis, Twitter, Neighborhood America, SoMe, Consumer Networks, Blackfin360, Social Media

Tag Marketing

While recently attending the 2009 Microsoft High Tech Summit I was introduced to the Microsoft Tag system. It works very much like a barcode system with your mobile serving as the scanning mechanism. The interesting play here is the interactivity and...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, TheBlackFin, Ensemble Studios, ROI, Community ROI, Word of Mouth, community, The Black Fin, Microsoft, Social Networking, Microsoft Tag, Tag Marketing, Blackfin360, Social Media

EA - Skate 2 - Skate Reel

Of all of the projects I have been involved with over the past 3 years Electronic Arts O.G. Skate Reel initiative was by far one of my favorites. It was our first really large initiative with EA and it was very ambitious. From the start there were a number...

Filed under: Tom Edwards, Xbox 360, Web 2.0, marketing, viral marketing, achievement points, TheBlackFin, EA, Word of Mouth, The Black Fin, Skate, Electronic Arts, Social Networking, Mike Johnson, Elijah Hardin, Deryl Dorsett, Skate2, Skate 2, John Balod, Playstation 3, PS3, jon broom, Rich Mercer, Blackfin360, Social Media

Social Network Analysis & Visualization

This was a great post by Lawrence Liu of Telligent. Lawrence is the Director of Platform Strategy and discusses how he leveraged NodeXL to provide analysis and visualization of some data sets of interest but more importantly the correlation between the...

Filed under: Tom Edwards, Web 2.0, marketing, TheBlackFin, Word of Mouth, Web 2.0 ROI, The Black Fin, Social Networking, Social Analysis, Visualization, Social Media

Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate...

Filed under: Tom Edwards, Black Fin, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, Blackfin360, Social Media

Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration...

Filed under: Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Social Networking, Reporting, Blackfin360, Social Media

Big Xbox Announcements!!!

Microsoft has announced the following 4 new offerings....I am really excited by what's to come!!! Announced today are the following: - Xbox 360 Wireless Helmet - Xbox LIVE the Board Game - Xbox 360 Vintage Edition - Xbox 360 Recon Edition April Fools...

Filed under: Tom Edwards, Xbox 360, Web 2.0, achievement points, TheBlackFin, Xbox forums, Gamerscore, The Black Fin, Game of the Week

How Much??? Really ?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the...

Filed under: Tom Edwards, Black Fin, Web 2.0, marketing, marketing strategy, TheBlackFin, Dallas, community, The Black Fin, Social Networking, Social Media

Where Are We?

In our mini-van, yes I know I just lost major street-cred by referencing the fact that my wife and I do in-fact own a min-van, but it's a fully loaded mini-van thank you very much!!! We have built-in navigation and DVD systems for the kids. Now instead...

Filed under: Telligent, Tom Edwards, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, ROI, Community ROI, Web 2.0 ROI

Thoughts on "The Dip"

While flying to Minneapolis, MN today I read Seth Godin’s latest book titled The Dip . The premise of the book is that in order to be truly great you have to endure "the dip" and persevere. "The dip" is essentially the area between starting an undertaking...

Filed under: Telligent, Tom Edwards, Web 2.0, TheBlackFin, Seth Godin, The Dip

Why Telligent?

One of the more frequent questions I get is why Telligent ? I joined the Telligent team about a year and half ago. Previously I was a co-founder of a Professional Services firm that focuses on custom application development and works extensively with...

Filed under: Telligent, Tom Edwards, collaboration, Web 2.0, marketing, viral marketing, Rob Howard, Scott Watermasysk, marketing strategy, Scott Dockendorf, scalability, roadmap, Jason Alexander

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