Word of Mouth - TheBlackFin - Thoughts from Tom Edwards

Red Urban

It seems that for the past 10+ years all roads have pointed in this direction. I have been involved with agencies since the onset of my interactive career. From my initial entry during the original dot com boom with Fullmoon Interactive (full service...

Filed under: Tom Edwards, collaboration, Web 2.0, viral marketing, TheBlackFin, SMO, Community ROI, Word of Mouth, community, Calculating Community ROI, Web 2.0 ROI, The Black Fin, Social Networking, SMS, Social Analysis, Tag Marketing, Social CRM, SaaS, SoMe, Socal+CRM, Social Analytics, Social + CRM, Cloud Computing, Consumer Networks, Blackfin360, Social Media, Crowdsourcing, Social Media Strategy, KPI, Campaign, Red Urban

10 Benefits of Social Crowdsourcing

As your social strategy evolves from driving awareness via consumer/liquid networks (Facebook, Twitter, etc...) and basic community elements you may be asking what's next? How can I continue to drive engagement and provide enough utility to keep the attention...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, marketing strategy, Word of Mouth, Web 2.0 ROI, The Black Fin, Microsoft, Social Networking, Social Analysis, Twitter, Neighborhood America, Social CRM, Social Analytics, Social + CRM, Blackfin360, Social Media, Crowdsourcing

Social Commitment

In order to truly capitalize on B2C social strategy it is important to understand that social is a channel to facilitate collaboration and is a part of the overall organizational marketing strategy. However it is not the only element of your overall marketing...

Filed under: Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Word of Mouth, The Black Fin, Social Networking, Social Analysis, Twitter, Neighborhood America, SoMe, Consumer Networks, Blackfin360, Social Media

What's Next for Social Computing & Business???

The past month and a half has been a whirlwind of change and excitement. As most of you know by now I decided after 3 years it was time to explore options away from Telligent. I have nothing but respect for the remaining team and I truly wish them all...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, ROI, Word of Mouth, Social Networking, Neighborhood America, Social CRM, Business Services, SaaS, Socal+CRM, Social + CRM, Blackfin360, Social Media

Blogging vs. Twitter

Over the past month I have found that my online behavior has shifted ever so slightly. Normally when I would review an article or something of interest I would think about it in terms of a blog post. Diving deeper into the issues and applying them towards...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, Word of Mouth, The Black Fin, Software, Social Networking, Twitter, Blackfin360, Social Media

Tag Marketing

While recently attending the 2009 Microsoft High Tech Summit I was introduced to the Microsoft Tag system. It works very much like a barcode system with your mobile serving as the scanning mechanism. The interesting play here is the interactivity and...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, TheBlackFin, Ensemble Studios, ROI, Community ROI, Word of Mouth, community, The Black Fin, Microsoft, Social Networking, Microsoft Tag, Tag Marketing, Blackfin360, Social Media

EA - Skate 2 - Skate Reel

Of all of the projects I have been involved with over the past 3 years Electronic Arts O.G. Skate Reel initiative was by far one of my favorites. It was our first really large initiative with EA and it was very ambitious. From the start there were a number...

Filed under: Tom Edwards, Xbox 360, Web 2.0, marketing, viral marketing, achievement points, TheBlackFin, EA, Word of Mouth, The Black Fin, Skate, Electronic Arts, Social Networking, Mike Johnson, Elijah Hardin, Deryl Dorsett, Skate2, Skate 2, John Balod, Playstation 3, PS3, jon broom, Rich Mercer, Blackfin360, Social Media

Major Nelson - ROI

I have known Larry " Major Nelson " Hyrb for a few years now . Larry is the Director of Programming for Xbox Live. He has become the Face of the Xbox 360 and his blog is the first stop for avid gamers looking for the latest info on upcoming titles, Xbox...

Filed under: Tom Edwards, Xbox 360, marketing, viral marketing, TheBlackFin, Major Nelson, ROI, Community ROI, Word of Mouth, Web 2.0 ROI, The Black Fin, Microsoft, Social Networking, Game of the Week, Social Media

Social Network Analysis & Visualization

This was a great post by Lawrence Liu of Telligent. Lawrence is the Director of Platform Strategy and discusses how he leveraged NodeXL to provide analysis and visualization of some data sets of interest but more importantly the correlation between the...

Filed under: Tom Edwards, Web 2.0, marketing, TheBlackFin, Word of Mouth, Web 2.0 ROI, The Black Fin, Social Networking, Social Analysis, Visualization, Social Media

Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate...

Filed under: Tom Edwards, Black Fin, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, Blackfin360, Social Media

Dark Marketing

One of my hobbies is reviewing emerging trends around marketing and social media (Doesn't that sound like fun?!?) One such trend is Dark Marketing. No, this is not Darth Vader marketing his favorite life-support system or vacation spot... Hoth anyone...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, Word of Mouth, The Black Fin, Dark Marketing, Blackfin360, Social Media

Proximity Marketing

I recently attended a customer brand loyalty summit and saw some interesting things & met some very interesting people. One of the topics discussed during a networking session was the next progression associated with marketing and mobile devices....

Filed under: Tom Edwards, Black Fin, marketing, viral marketing, TheBlackFin, Word of Mouth, The Black Fin, iPhone, SMS, Proximity Marketing, Blackfin360, Social Media

How Do I...????

While traveling to London meeting with some of our European clients some common questions arose that we get quite often. How do I measure what is going on with my community? How can I calculate the health of my community? How do I identify key influencers...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Social Networking, Reporting

Is That a Kwik-E-Mart???

7-11 just did something that is pretty innovative from a marketing standpoint. They have transformed a dozen stores into Kwik-E-Marts from The Simpsons in an effort to promote the upcoming Simpson's movie . I really like this campaign as it is a great...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, Dallas, Word of Mouth, The Black Fin

Community ROI

Changes have been in the works over the past few years, dramatic changes and challenges are beginning to have an effect on traditional business. You look at software as a service (SaaS), service oriented architecture, and especially Web 2.0 and how organizations...

Filed under: Tom Edwards, ROI, Community ROI, Word of Mouth, community, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, Blackfin360, Social Media

Viral Marketing & SMO

Viral Marketing is now one of the most powerful ways to market online. The key to viral success comes down to interruption vs. invitation. Traditional media such as television has the potential to reach hundreds of millions but the message may not resonate...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, online video, Word of Mouth, The Black Fin, Blackfin360, Social Media

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