Xbox 360 - TheBlackFin - Thoughts from Tom Edwards

EA - Skate 2 - Skate Reel

Of all of the projects I have been involved with over the past 3 years Electronic Arts O.G. Skate Reel initiative was by far one of my favorites. It was our first really large initiative with EA and it was very ambitious. From the start there were a number...

Filed under: Tom Edwards, Xbox 360, Web 2.0, marketing, viral marketing, achievement points, TheBlackFin, EA, Word of Mouth, The Black Fin, Skate, Electronic Arts, Social Networking, Mike Johnson, Elijah Hardin, Deryl Dorsett, Skate2, Skate 2, John Balod, Playstation 3, PS3, jon broom, Rich Mercer, Blackfin360, Social Media

Major Nelson - ROI

I have known Larry " Major Nelson " Hyrb for a few years now . Larry is the Director of Programming for Xbox Live. He has become the Face of the Xbox 360 and his blog is the first stop for avid gamers looking for the latest info on upcoming titles, Xbox...

Filed under: Tom Edwards, Xbox 360, marketing, viral marketing, TheBlackFin, Major Nelson, ROI, Community ROI, Word of Mouth, Web 2.0 ROI, The Black Fin, Microsoft, Social Networking, Game of the Week, Social Media

Goals

I don't know about you but I am driven by achievements. Yes I hear the laughter now and see the nodding of heads. I like to set an achievable goal and reach the objective. Maybe it is my military past or growing up in a military household but I like to...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, The Black Fin, Nike Plus, Platnium, American Airlines, Nike+, Goals

Gears of War 2 Today

I cannot tell you how excited I am that today is the day for Gears of War 2. I will be taking a break from my Fallout 3 side quests to get in some social gaming. I have my Special Edition copy in hand and will be firing it up later this evening. The enhancements...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, The Black Fin, Game of the Week, Gears of War, Gearsofwar2, Gears of War 2

New Xbox Experience Preview

Today the New Xbox Experience Preview (The Xbox Live Fall Update) was released to a small group of users to provide feedback on the upcoming NXE release on the 19th of November. Thanks again to Major Nelson for adding me to the queue to review the NXE...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, Major Nelson, The Black Fin, Game of the Week, NXE, New Xbox Experience, Xbox Live Fall Update

Game of the Week - Dead Space

Overview : When we first started talking to Electronic Arts (EA) about our platform powering the Dead Space pre-launch site I was hooked on the concept. Born from a rouge EA team, DeadSpace is a bold step forward for EA. It is a brand new IP and it is...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Major Nelson, EA, Gamerscore, The Black Fin, Electronic Arts, Bioshock, Game of the Week, Dead Space, Gears of War, Gearsofwar2, Gears of War 2, Playstation 3, PS3, Dead Space Level 6 RIG, Blackfin360

Dead Space Pre-Release Copy Part 2

I have now finished the first 5 missions of the much anticipated EA survival/horror title and all I can say is WOW. I cannot reiterate how smooth the interface is. From the video, text, and audio logs similar to Bioshock, to the zero-G sections. There...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, EA, The Black Fin, Electronic Arts, Bioshock, Dead Space, Playstation 3, PS3

50,000+ Gamerscore

Since April 23rd, 2007 I have been on a collision course with this goal. I wanted to pass the 50,000 gamerscore plateau. I don't know why this became a goal but it did. It took a year and 5 months but I finally completed my quest. It took 135 days to...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, The Black Fin, Skate, Game of the Week, The Force Unleashed, Madden09, Ninja Gaiden 2, Ninja Gaiden II

Hockey Anyone???

This is in some ways the best time of the year. Football is back (Go Sooners!!!), fall is in the air, the latest iteration of the NHL 2K hockey franchise (NHL2K9) is now available. We have been playing the NHL 2K hockey franchise since 2006. We have gone...

Filed under: Tom Edwards, Xbox 360, Rob Howard, Scott Dockendorf, Telligenti, hockey, NHL 2K7, Kevin Cunningham, TheBlackFin, The Black Fin, NHL 2K8, NHL 2K9, NHL 2K6

Star Wars: The Force Unleashed Demo

I have to say that it takes a lot to get me excited about a game title. But nothing has gotten my attention more recently than the upcoming release of Star Wars: The Force Unleashed . This has the potential to be one of the best Star Wars titles ever...

Filed under: Tom Edwards, Xbox 360, TheBlackFin, The Black Fin, Star Wars

Call of Duty Modern Warfare 2

Activision has announced Call of Duty 6 will drop in Late Fall 2009 and your favorite and mine Infinity Ward will be at the helm! This is interesting news as Call of Duty: World at War (aka Call of Duty 5) has yet to release and does not have a ship date...

Filed under: Tom Edwards, Xbox 360, TheBlackFin, The Black Fin, Call of Duty Modern Warfare 2

RROD Update

I posted earlier about the Red Ring of Death . Less than 24 hours after the issues started I have a brand new Xbox Elite back up and running. I had purchased the additional 2 year warranty from Best Buy when I originally bought the console. This has turned...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, The Black Fin, Microsoft, Red Ring of Death

Red Ring of Death x 3

Well once again I am a victim of the dreaded Red Ring of Death . For those of you unfamiliar with the term it basically means that my Xbox 360 has fried.... again. This time my beloved Elite system froze in the middle of a Soul Calibur 4 session. Yoda...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, The Black Fin, Microsoft, Red Ring of Death

Xbox Live Fall Update - E3

Today at E3 Microsoft previewed the upcoming fall Xbox Live update. And what changes there will be. The interface is obviously moving towards more of a Mac/Vista look and feel. Gamercards are still around as will your gamerscore, but my first question...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, Gamerscore, The Black Fin, Wii, Game of the Week

270

Why 270? What does it mean? Why is it the title of this post? This number is very meaningful to me. Well at least today it is. You see 270 represents the number of days between the last shutout in our office hockey competitions. The last time it happened...

Filed under: Tom Edwards, Xbox 360, Telligenti, TheBlackFin, The Black Fin, NHL 2K8

Spore Creature Creator

I recently took a trip to London for business to discuss social media strategy with members of the Eidos Interactive team as well as our friends at Electronic Arts (Europe) at their new offices in Guildford. Aside from getting a sneak peek at some of...

Filed under: Tom Edwards, Xbox 360, EA, The Black Fin, Electronic Arts, TheBlackFin: Tellicast, Spore, Blackfin360

Game of the Week - Ninja Gaiden II

One of my all time favorite games was the original Ninja Gaiden on the NES. I still remember the opening cut scenes ... that was all about the story that you needed to know... you knew it was time to start slashing away. I felt the same about Ninja Gaiden...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Gamerscore, The Black Fin, Microsoft, Game of the Week, Ninja Gaiden 2, Ninja Gaiden II, Ryu Hayabusa

40,000+ gamerscore

Yesterday marked the passing of the 4 0,000 gamerscore plateau. It took 151 days to go from 30,000K to 40,000K with an average gain of 66 points per day. So I thought I would take a moment and archive some fun facts from this latest points quest. 1) Consecutive...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, Gamerscoreblog, Gamerscore, The Black Fin, Guitar Hero, Halo 3, Game of the Week, LOST, LOST Via Domus, Army of Two, Dark Sector, Iron Man

Skate 2 & Skate It

It is now official to discuss that Electronic Arts Skate franchise will release 2 new titles. Skate It for the Wii leveraging the Wii fitboard will arrive late in 2008 and the highly anticipated Skate 2 for the 360 will hit stores in 2009. In mid April...

Filed under: Tom Edwards, Black Fin, Xbox 360, TheBlackFin, EA, The Black Fin, Skate, Electronic Arts, Wii, SkateIt: achievement points, Skate2, Skate 2, Skate It, Blackfin360

Xbox 360 Retail Game Library

One of my good friends recently posted his game library as part of his blog. So following that lead here is my collection of Xbox 360 and PS3 Retail titles. I also have 40+ Arcade titles that may be listed later. I have recently acquired a PS3 as well...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, NHL 2K7, TheBlackFin, EA, Madden08, Gamerscore, The Black Fin, Skate, Electronic Arts, Guitar Hero, Halo 3, Star Wars, Bioshock, Game of the Week, NHL 2K8, COD4, Assassin's Creed, Lego Star Wars, NFS Prostreet, Mass Effect, Dead Space, LOST, LOST Via Domus, Gears of War, Army of Two, Dark Sector, Gearsofwar2, Gears of War 2, Madden09, Iron Man, Ninja Gaiden 2, Ninja Gaiden II, NHL 2K9, NHL 2K6, Playstation 3, PS3, Ninja Blade, Wolverine, Terminator, Prototype, Assassins Creed 2

Game of the Week - Iron Man

I have been a fan of Iron Man since I was a kid. Granted he is not on the top of the super hero food chain but I did pick up the occasional issue of the Invincible Iron Man. You may or may not have heard that a summer blockbuster was just released starring...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Gamerscore, The Black Fin, Microsoft, Game of the Week, Iron Man

Madden 09 Cover Athlete

I know this is slightly delayed. I was in San Francisco attending a session during the Web 2.0 conference as well as visiting our friends at the Electronic Arts Redwood City campus. As you may or may not know the Madden 09 Cover athlete was announced...

Filed under: Tom Edwards, Xbox 360, TheBlackFin, EA, Electronic Arts, Game of the Week, Madden09

Game of the Week: Gears of War 2

When the dust settled on the original Gears of War release over four million copies were sold and some of the highest critical praise of any title on the 360 to date. So it is easy to say that the expectations around Gears of War 2 are pretty high. Epic...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, Major Nelson, Gamerscore, The Black Fin, Microsoft, Bioshock, Game of the Week, Gears of War, Dark Sector, Gearsofwar2, Gears of War 2, Epic Games

Game of the Week - Dark Sector

When I first read about Dark Sector in OXM a few months back I really liked the concept of the game. I had heard about the drawn out development cycles and the focus on the Glaive. (Think Krull). So when it recently launched I had to pick it up and I...

Filed under: Tom Edwards, Black Fin, Xbox 360, achievement points, TheBlackFin, Gamerscoreblog, Gamerscore, The Black Fin, Halo 3, Bioshock, Game of the Week, COD4, Bioware, Dark Sector

Big Xbox Announcements!!!

Microsoft has announced the following 4 new offerings....I am really excited by what's to come!!! Announced today are the following: - Xbox 360 Wireless Helmet - Xbox LIVE the Board Game - Xbox 360 Vintage Edition - Xbox 360 Recon Edition April Fools...

Filed under: Tom Edwards, Xbox 360, Web 2.0, achievement points, TheBlackFin, Xbox forums, Gamerscore, The Black Fin, Game of the Week

Receive Email Updates

Categories

Social Channels

Xbox & Nike Plus

Tags

Archives

Browse by Tags