community - TheBlackFin - Thoughts from Tom Edwards

Red Urban

It seems that for the past 10+ years all roads have pointed in this direction. I have been involved with agencies since the onset of my interactive career. From my initial entry during the original dot com boom with Fullmoon Interactive (full service...

Filed under: Tom Edwards, collaboration, Web 2.0, viral marketing, TheBlackFin, SMO, Community ROI, Word of Mouth, community, Calculating Community ROI, Web 2.0 ROI, The Black Fin, Social Networking, SMS, Social Analysis, Tag Marketing, Social CRM, SaaS, SoMe, Socal+CRM, Social Analytics, Social + CRM, Cloud Computing, Consumer Networks, Blackfin360, Social Media, Crowdsourcing, Social Media Strategy, KPI, Campaign, Red Urban

Tag Marketing

While recently attending the 2009 Microsoft High Tech Summit I was introduced to the Microsoft Tag system. It works very much like a barcode system with your mobile serving as the scanning mechanism. The interesting play here is the interactivity and...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, TheBlackFin, Ensemble Studios, ROI, Community ROI, Word of Mouth, community, The Black Fin, Microsoft, Social Networking, Microsoft Tag, Tag Marketing, Blackfin360, Social Media

London & Intel

What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million...

Filed under: Telligent, Tom Edwards, Black Fin, marketing, Telligenti, TheBlackFin, community, The Black Fin, Software, Blogging, Social Networking, Wii, Community Server 2008, Best Places to Work, London, Intel, AdTech, Sales, Intel Capital, Social Media

OMMA & Social Networking

I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry was there recently to discuss the current state of online marketing, media and advertising. The Event featured a number...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, ROI, community, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, OMMA, Blackfin360, Social Media

Interview with Larry "Major Nelson" Hyrb

During GDC 2008 I had the opportunity to sit down and talk to Larry "Major Nelson" Hyrb of the Xbox Live team. Larry is the Director of Xbox Live Programming and is the author of one of the most popular gaming blogs on the web. Between posts, blogcasts...

Filed under: Tom Edwards, Xbox 360, achievement points, TheBlackFin, Major Nelson, EA, community, The Black Fin, Electronic Arts, Microsoft, Blogging, Halo 3, GDC 2008

How Much??? Really ?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the...

Filed under: Tom Edwards, Black Fin, Web 2.0, marketing, marketing strategy, TheBlackFin, Dallas, community, The Black Fin, Social Networking, Social Media

Announcing: Social Networking & Communities Group

Starting August 29th Telligent will host a monthly breakfast at our office in Dallas as an interest group for Social Networking and Communities . What is it? It's not going to be technical . Visual Studio won't get opened. What it will be is a fun conversation...

Filed under: Telligent, Tom Edwards, community, Blogging, Social Networking

Community ROI

Changes have been in the works over the past few years, dramatic changes and challenges are beginning to have an effect on traditional business. You look at software as a service (SaaS), service oriented architecture, and especially Web 2.0 and how organizations...

Filed under: Tom Edwards, ROI, Community ROI, Word of Mouth, community, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, Blackfin360, Social Media

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