marketing strategy - TheBlackFin - Thoughts from Tom Edwards

Community Server 2008

On April 15th Telligent released Community Server 2008 . Community Server is the platform that powers communities for the likes of Electronic Arts, Microsoft, Dell and the MySpace.com forums and is the platform of choice for thousands of community implementations...

Filed under: Telligent, Community Server, Tom Edwards, Xbox 360, Web 2.0, CS, marketing, viral marketing, marketing strategy, Telligenti, TheBlackFin, Xbox forums, ROI, Community ROI, community, Web 2.0 ROI, Incremental sales value, The Black Fin, Electronic Arts, Community Server 2008

OMMA & Social Networking

I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry was there recently to discuss the current state of online marketing, media and advertising. The Event featured a number...

Filed under: Telligent, Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, ROI, community, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, OMMA

How Much??? Really ?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, Web 2.0, marketing, marketing strategy, TheBlackFin, Dallas, community, The Black Fin, Social Networking

Text Messaging & Marketing

SMS based marketing is definitely on the rise. Why is that? Well for starters think about this. There are 6 billion people on the planet. There are over 3 billion cell phones in circulation. That is equivalent to 2.5 times more cell phones than internet...

Filed under: Tom Edwards, marketing, marketing strategy, TheBlackFin, The Black Fin, SMS

Teaching & Learning

January 2008 will be 5 years for me as an adjunct faculty member of Wayland Baptist University . Initially I taught courses such as Principles of Marketing, Market Promotion, Consumer Behavior and Global Marketing on campus. Now I am a member of the Virtual...

Filed under: Tom Edwards, marketing, marketing strategy, TheBlackFin, The Black Fin

Halo 3 Blamed?

It appears the release of Halo 3 is being blamed for poor box office numbers in October. We all know about the $170 million in a day, $300 million in a week, 2.7 million people on Xbox live (that is 1/3 of all live members) and the fact that it was the...

Filed under: Telligent, Tom Edwards, Xbox 360, marketing strategy, TheBlackFin, The Black Fin, Halo 3

How Do I...????

While traveling to London meeting with some of our European clients some common questions arose that we get quite often. How do I measure what is going on with my community? How can I calculate the health of my community? How do I identify key influencers...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Social Networking, Reporting

20,000 points!!!

It is finally official. I have reached the 20,000K gamerscore mark!!! I have expressed in the past that I am an avid gamer and I enjoy the work that we do with various gaming studios such as Electronic Arts . One thing about me is that I am very competitive...

Filed under: Telligent, Tom Edwards, Xbox 360, marketing, marketing strategy, achievement points, TheBlackFin, EA, Gamerscore, The Black Fin, Electronic Arts, Microsoft

$44 Billion... Really???

I just flew in from Denver and boy are my arms tired... Seriously though, I enjoyed attending the 2007 Microsoft Worldwide Partner Conference last week. I was even quoted in the Denver Post about being a Microsoft partner. It is always interesting to...

Filed under: Telligent, Community Server, Tom Edwards, CS, marketing, Rob Howard, marketing strategy, TheBlackFin, The Black Fin, Microsoft WPC 2007, Software, Services, Microsoft

Is That a Kwik-E-Mart???

7-11 just did something that is pretty innovative from a marketing standpoint. They have transformed a dozen stores into Kwik-E-Marts from The Simpsons in an effort to promote the upcoming Simpson's movie . I really like this campaign as it is a great...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, Dallas, Word of Mouth, The Black Fin

Where Are We?

In our mini-van, yes I know I just lost major street-cred by referencing the fact that my wife and I do in-fact own a min-van, but it's a fully loaded mini-van thank you very much!!! We have built-in navigation and DVD systems for the kids. Now instead...

Filed under: Telligent, Community Server, Tom Edwards, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, ROI, Community ROI, Web 2.0 ROI

Why Telligent?

One of the more frequent questions I get is why Telligent ? I joined the Telligent team about a year and half ago. Previously I was a co-founder of a Professional Services firm that focuses on custom application development and works extensively with...

Filed under: Telligent, Community Server, Tom Edwards, collaboration, Web 2.0, CS, marketing, viral marketing, Rob Howard, Scott Watermasysk, marketing strategy, Scott Dockendorf, scalability, roadmap, Jason Alexander

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