marketing - TheBlackFin - Thoughts from Tom Edwards

QR Codes & Stickybits

QR codes are all the rage... in Japan ... and on this blog (note QR code on the right column) adoption in the US is continuing to rise and brands such as Coke, Target and Starbucks are taking notice and setting the stage for mass adoption. With 45 million...

Filed under: Tom Edwards, Black Fin, marketing, viral marketing, TheBlackFin, Word of Mouth, The Black Fin, iPhone, Social Networking, Tag Marketing, Social Media, Social Media Strategy, Red Urban, iPad, geotagging, foursquare, geo-location, socialmedia, Proximus, Mobile Marketing, Stickybits, QR Code

First your Profile Then the World - Facebooks Plan To Be Everywhere You Are

Big changes are brewing with Facebook as today many subtle changes were rolled out across the popular social network. Becoming a fan has given way to simply "Like". This is an interesting trend and one that has longer reach than initial appearance. Fans...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, The Black Fin, Twitter, OPEN Authentication, Social Media, Social Media Strategy, Facebook, Red Urban, Facebook Connect

10 Benefits of Social Crowdsourcing

As your social strategy evolves from driving awareness via consumer/liquid networks (Facebook, Twitter, etc...) and basic community elements you may be asking what's next? How can I continue to drive engagement and provide enough utility to keep the attention...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, marketing strategy, Word of Mouth, Web 2.0 ROI, The Black Fin, Microsoft, Social Networking, Social Analysis, Twitter, Neighborhood America, Social CRM, Social Analytics, Social + CRM, Blackfin360, Social Media, Crowdsourcing

4 Ways to Flaunt Your Brand's Social Media Attitude

I authored an Op-Ed for iMedia that was published today. Article Highlights: - Social Butterflies gravitate toward the buzz-of-the-day - Thrill-seekers take risks and stir things up - Wallflowers remain cautious, while the strong and silent types focus...

Filed under: Tom Edwards, marketing, TheBlackFin, Neighborhood America, Blackfin360, imedia, Social Media

Social Commitment

In order to truly capitalize on B2C social strategy it is important to understand that social is a channel to facilitate collaboration and is a part of the overall organizational marketing strategy. However it is not the only element of your overall marketing...

Filed under: Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Word of Mouth, The Black Fin, Social Networking, Social Analysis, Twitter, Neighborhood America, SoMe, Consumer Networks, Blackfin360, Social Media

How to Drive Brand Value from Social Media

One of the more common questions that I receive is how do I truly drive value from social interaction? While there is no "magic bullet" to drive hard ROI consistently across all organization types each organization can show solid social value and results...

Filed under: Tom Edwards, marketing, TheBlackFin, ROI, The Black Fin, Social Analysis, Neighborhood America, Social CRM, SaaS, Socal+CRM, Rasmussen Report, Jim Haughwout, Social + CRM, Cloud Computing, Consumer Networks, OPEN Authentication, Blackfin360, Social Media

What's Next for Social Computing & Business???

The past month and a half has been a whirlwind of change and excitement. As most of you know by now I decided after 3 years it was time to explore options away from Telligent. I have nothing but respect for the remaining team and I truly wish them all...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, ROI, Word of Mouth, Social Networking, Neighborhood America, Social CRM, Business Services, SaaS, Socal+CRM, Social + CRM, Blackfin360, Social Media

People on the Move in Social Media

Today I was referenced in Jeremiah Owyang's people on the move in social media. http://www.web-strategist.com/blog/2009/04/23/people-on-the-move-in-the-social-media-industry-april-23-2009/ Share this post: email it! | bookmark it! | digg it! | reddit...

Filed under: marketing, TheBlackFin, The Black Fin, Blackfin360, Social Media

Blogging vs. Twitter

Over the past month I have found that my online behavior has shifted ever so slightly. Normally when I would review an article or something of interest I would think about it in terms of a blog post. Diving deeper into the issues and applying them towards...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, Word of Mouth, The Black Fin, Software, Social Networking, Twitter, Blackfin360, Social Media

Tag Marketing

While recently attending the 2009 Microsoft High Tech Summit I was introduced to the Microsoft Tag system. It works very much like a barcode system with your mobile serving as the scanning mechanism. The interesting play here is the interactivity and...

Filed under: Tom Edwards, Web 2.0, marketing, viral marketing, TheBlackFin, Ensemble Studios, ROI, Community ROI, Word of Mouth, community, The Black Fin, Microsoft, Social Networking, Microsoft Tag, Tag Marketing, Blackfin360, Social Media

EA - Skate 2 - Skate Reel

Of all of the projects I have been involved with over the past 3 years Electronic Arts O.G. Skate Reel initiative was by far one of my favorites. It was our first really large initiative with EA and it was very ambitious. From the start there were a number...

Filed under: Tom Edwards, Xbox 360, Web 2.0, marketing, viral marketing, achievement points, TheBlackFin, EA, Word of Mouth, The Black Fin, Skate, Electronic Arts, Social Networking, Mike Johnson, Elijah Hardin, Deryl Dorsett, Skate2, Skate 2, John Balod, Playstation 3, PS3, jon broom, Rich Mercer, Blackfin360, Social Media

Major Nelson - ROI

I have known Larry " Major Nelson " Hyrb for a few years now . Larry is the Director of Programming for Xbox Live. He has become the Face of the Xbox 360 and his blog is the first stop for avid gamers looking for the latest info on upcoming titles, Xbox...

Filed under: Tom Edwards, Xbox 360, marketing, viral marketing, TheBlackFin, Major Nelson, ROI, Community ROI, Word of Mouth, Web 2.0 ROI, The Black Fin, Microsoft, Social Networking, Game of the Week, Social Media

Social Network Analysis & Visualization

This was a great post by Lawrence Liu of Telligent. Lawrence is the Director of Platform Strategy and discusses how he leveraged NodeXL to provide analysis and visualization of some data sets of interest but more importantly the correlation between the...

Filed under: Tom Edwards, Web 2.0, marketing, TheBlackFin, Word of Mouth, Web 2.0 ROI, The Black Fin, Social Networking, Social Analysis, Visualization, Social Media

Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate...

Filed under: Tom Edwards, Black Fin, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, Blackfin360, Social Media

Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration...

Filed under: Tom Edwards, Black Fin, collaboration, Web 2.0, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Social Networking, Reporting, Blackfin360, Social Media

London & Intel

What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million...

Filed under: Telligent, Tom Edwards, Black Fin, marketing, Telligenti, TheBlackFin, community, The Black Fin, Software, Blogging, Social Networking, Wii, Community Server 2008, Best Places to Work, London, Intel, AdTech, Sales, Intel Capital, Social Media

Dark Marketing

One of my hobbies is reviewing emerging trends around marketing and social media (Doesn't that sound like fun?!?) One such trend is Dark Marketing. No, this is not Darth Vader marketing his favorite life-support system or vacation spot... Hoth anyone...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, Word of Mouth, The Black Fin, Dark Marketing, Blackfin360, Social Media

The Art of War

While recently traveling to LA I picked up a copy of The Art of War by Sun Tzu (Translation by Thomas Cleary... Shambhala Dragon Editions). This has always been one of my favorite strategy/business books as it is amazing to me how applicable 6th century...

Filed under: Tom Edwards, marketing, TheBlackFin, The Black Fin, Sun Tzu, The Art of War, Blackfin360

Proximity Marketing

I recently attended a customer brand loyalty summit and saw some interesting things & met some very interesting people. One of the topics discussed during a networking session was the next progression associated with marketing and mobile devices....

Filed under: Tom Edwards, Black Fin, marketing, viral marketing, TheBlackFin, Word of Mouth, The Black Fin, iPhone, SMS, Proximity Marketing, Blackfin360, Social Media

OMMA & Social Networking

I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry was there recently to discuss the current state of online marketing, media and advertising. The Event featured a number...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, ROI, community, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, OMMA, Blackfin360, Social Media

Community Server 2008 Logo Unveiled

One of the fun parts of my job is that I work closely with our Creative and Marketing teams in defining the direction of the various brands for our products. After a number of cycles the team has unveiled the new Community Server 2008 logo. I am very...

Filed under: Telligent, Tom Edwards, marketing, viral marketing, TheBlackFin, The Black Fin, Community Server 2008

Halo Expanded

While flying to San Francisco today I will be reading The Flood book 2 of 3 in the initial Halo book series. Normally I read business related books discussing the latest on management, marketing, sales and leadership. On occassion however I like to read...

Filed under: Tom Edwards, Xbox 360, marketing, TheBlackFin, The Black Fin, Halo 3, Star Wars

Game Developer Conference 2008

I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management...

Filed under: Tom Edwards, Black Fin, Xbox 360, collaboration, marketing, viral marketing, achievement points, TheBlackFin, Dallas, EA, Xbox forums, Gamerscore, The Black Fin, Skate, Electronic Arts, Social Networking, Halo 3, Wii, GDC 2008, NFS Prostreet, Blackfin360, Social Media

How Much??? Really ?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the...

Filed under: Tom Edwards, Black Fin, Web 2.0, marketing, marketing strategy, TheBlackFin, Dallas, community, The Black Fin, Social Networking, Social Media

Viva Fiñata???

It seems as though the pranks here at Telligent never end. Granted I may have occassionally pulled a prank or two but I was not expecting what happened today. My team put together a lunch for the company on behalf of the sales & marketing departments...

Filed under: Telligent, marketing, Telligenti, TheBlackFin, OU, Oklahoma Sooners, The Black Fin, iPhone, Culture, Telligent Culture

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