marketing - TheBlackFin - Thoughts from Tom Edwards

Proximity Marketing

I recently attended a customer brand loyalty summit and saw some interesting things & met some very interesting people. One of the topics discussed during a networking session was the next progression associated with marketing and mobile devices....

Filed under: Telligent, Tom Edwards, Black Fin, marketing, viral marketing, TheBlackFin, The Black Fin, iPhone, SMS, Proximity Marketing

Community Server 2008

On April 15th Telligent released Community Server 2008 . Community Server is the platform that powers communities for the likes of Electronic Arts, Microsoft, Dell and the MySpace.com forums and is the platform of choice for thousands of community implementations...

Filed under: Telligent, Community Server, Tom Edwards, Xbox 360, Web 2.0, CS, marketing, viral marketing, marketing strategy, Telligenti, TheBlackFin, Xbox forums, ROI, Community ROI, community, Web 2.0 ROI, Incremental sales value, The Black Fin, Electronic Arts, Community Server 2008

OMMA & Social Networking

I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry was there recently to discuss the current state of online marketing, media and advertising. The Event featured a number...

Filed under: Telligent, Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, SMO, ROI, community, Web 2.0 ROI, Incremental sales value, The Black Fin, Software, Social Networking, OMMA

Community Server 2008 Logo Unveiled

One of the fun parts of my job is that I work closely with our Creative and Marketing teams in defining the direction of the various brands for our products. After a number of cycles the team has unveiled the new Community Server 2008 logo. I am very...

Filed under: Telligent, Community Server, Tom Edwards, CS, marketing, viral marketing, TheBlackFin, The Black Fin, Community Server 2008

Halo Expanded

While flying to San Francisco today I will be reading The Flood book 2 of 3 in the initial Halo book series. Normally I read business related books discussing the latest on management, marketing, sales and leadership. On occassion however I like to read...

Filed under: Telligent, Tom Edwards, marketing, TheBlackFin, The Black Fin, Halo 3, Star Wars

Game Developer Conference 2008

I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, Xbox 360, collaboration, CS, marketing, viral marketing, achievement points, TheBlackFin, Dallas, EA, Xbox forums, Gamerscore, The Black Fin, Skate, Electronic Arts, Social Networking, Halo 3, Wii, GDC 2008, NFS Prostreet

How Much??? Really ?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the...

Filed under: Telligent, Community Server, Tom Edwards, Black Fin, Web 2.0, marketing, marketing strategy, TheBlackFin, Dallas, community, The Black Fin, Social Networking

Viva Fiñata???

It seems as though the pranks here at Telligent never end. Granted I may have occassionally pulled a prank or two but I was not expecting what happened today. My team put together a lunch for the company on behalf of the sales & marketing departments...

Filed under: Telligent, marketing, Telligenti, TheBlackFin, OU, Oklahoma Sooners, The Black Fin, iPhone, Culture, Telligent Culture

Why $60???

I still remember when I saw my first $60 price tag on a game. My jaw almost hit the floor. Now $59.99 is just what you pay for the latest title. Throw in the collector's edition ($69.99) or the recent Halo 3 Legendary edition ($125) or the recent Rockbank...

Filed under: Tom Edwards, Xbox 360, marketing, TheBlackFin, EA, The Black Fin, Electronic Arts

Text Messaging & Marketing

SMS based marketing is definitely on the rise. Why is that? Well for starters think about this. There are 6 billion people on the planet. There are over 3 billion cell phones in circulation. That is equivalent to 2.5 times more cell phones than internet...

Filed under: Tom Edwards, marketing, marketing strategy, TheBlackFin, The Black Fin, SMS

Teaching & Learning

January 2008 will be 5 years for me as an adjunct faculty member of Wayland Baptist University . Initially I taught courses such as Principles of Marketing, Market Promotion, Consumer Behavior and Global Marketing on campus. Now I am a member of the Virtual...

Filed under: Tom Edwards, marketing, marketing strategy, TheBlackFin, The Black Fin

One Console?

While flying to San Francisco today I read an article that got me thinking... It discussed the fact that it is inevitable that a unified gaming platform is coming. It referenced past examples of commodification (when an item that previously was not a...

Filed under: Tom Edwards, Black Fin, Xbox 360, marketing, TheBlackFin, The Black Fin, Wii

Microsoft Marketing-Services?

Microsoft has a lofty goal. Within the next 4 to 10 years they look to have advertising account for 25% of Microsoft's business. Based on recent revenue that would be upwards of $12 billion dollars a year. That represents a couple billion more than Google...

Filed under: Telligent, Tom Edwards, marketing, TheBlackFin, The Black Fin, Microsoft

How Do I...????

While traveling to London meeting with some of our European clients some common questions arose that we get quite often. How do I measure what is going on with my community? How can I calculate the health of my community? How do I identify key influencers...

Filed under: Tom Edwards, marketing, viral marketing, marketing strategy, TheBlackFin, Community ROI, Word of Mouth, Calculating Community ROI, Web 2.0 ROI, Incremental sales value, The Black Fin, Social Networking, Reporting

20,000 points!!!

It is finally official. I have reached the 20,000K gamerscore mark!!! I have expressed in the past that I am an avid gamer and I enjoy the work that we do with various gaming studios such as Electronic Arts . One thing about me is that I am very competitive...

Filed under: Telligent, Tom Edwards, Xbox 360, marketing, marketing strategy, achievement points, TheBlackFin, EA, Gamerscore, The Black Fin, Electronic Arts, Microsoft

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