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Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate and project your results. With the introduction of...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 12-01-2008
Harvest 2.0 and Advanced Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 11-11-2008
Dead Space - Pre-Release Copy

Today I received a copy of Dead Space from our friends at EA Redwood Shores (Thanks MJ & JA). And all I can say is WOW it was worth the wait!!! Oh and did I mention that it was a PS3 copy and not a 360 copy? Shocking I know!?! Community Server powers the Dead Space gaming site and I have been eagerly...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 10-10-2008
London & Intel

What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million dollar investment in Telligent. You can read the...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 09-23-2008
Spore Creature Creator

I recently took a trip to London for business to discuss Community Server strategy with members of the Eidos Interactive team as well as our friends at Electronic Arts (Europe) at their new offices in Guildford. Aside from getting a sneak peek at some of the great upcoming titles one in particular was...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 06-21-2008
Community Server 2008

On April 15th Telligent released Community Server 2008 . Community Server is the platform that powers communities for the likes of Electronic Arts, Microsoft, Dell and the MySpace.com forums and is the platform of choice for thousands of community implementations . In addition to the new release a new...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 04-17-2008
Community Server 2008 Logo Unveiled

One of the fun parts of my job is that I work closely with our Creative and Marketing teams in defining the direction of the various brands for our products. After a number of cycles the team has unveiled the new Community Server 2008 logo. I am very excited about the progression of the brand over the...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 03-19-2008
Interview with Larry "Major Nelson" Hyrb

During GDC 2008 I had the opportunity to sit down and talk to Larry "Major Nelson" Hyrb of the Xbox Live team. Larry is the Director of Xbox Live Programming and is the author of one of the most popular gaming blogs on the web. Between posts, blogcasts and twitter Major keeps everyone up to date on the...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-21-2008
Game Developers Conference 2008

I am in transit to San Francisco to attend the Game Developers Conference 2008. I look forward to the numerous sessions and networking as well as all of the latest and greatest gaming demonstrations during the expo portion of the conference. On Wednesday I will begin my blog coverage of GDC 2008 as that...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-17-2008
Golf with the Gridiron Greats

Besides Madden Bowl XIV yesterday it was day two of assisting the Gridiron Greats cause. The morning brought a very moving press conference with 50 Gridiron Greats, 35 of which are Hall of Fame players. They gave moving testimony as Mike Ditka, Gale Sayers, Daryl "Moose" Johnston, and Michael Irvin all...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-01-2008

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