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The Black Fin

Thoughts from Tom Edwards
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  • Social Media and Your Campaign... Where is the Relevance???

    One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate and project your results. With the introduction of...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 12-01-2008

  • Harvest 2.0 and Advanced Social Analytics

    I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 11-11-2008

  • Community Server 2008

    On April 15th Telligent released Community Server 2008 . Community Server is the platform that powers communities for the likes of Electronic Arts, Microsoft, Dell and the MySpace.com forums and is the platform of choice for thousands of community implementations . In addition to the new release a new...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 04-17-2008

  • OMMA & Social Networking

    I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry was there recently to discuss the current state of online marketing, media and advertising. The Event featured a number of session tracks that each followed a specific...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 03-28-2008

  • How Do I...????

    While traveling to London meeting with some of our European clients some common questions arose that we get quite often. How do I measure what is going on with my community? How can I calculate the health of my community? How do I identify key influencers in my community? How will this data help me develop...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 09-13-2007

  • Community ROI

    Changes have been in the works over the past few years, dramatic changes and challenges are beginning to have an effect on traditional business. You look at software as a service (SaaS), service oriented architecture, and especially Web 2.0 and how organizations are trying to define new strategies. From...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 05-09-2007
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