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The Black Fin

Thoughts from Tom Edwards
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  • 10 Benefits of Social Crowdsourcing

    As your social strategy evolves from driving awareness via consumer/liquid networks (Facebook, Twitter, etc...) and basic community elements you may be asking what's next? How can I continue to drive engagement and provide enough utility to keep the attention on your brand. What can I do to influence...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 12-09-2009

  • Tag Marketing

    While recently attending the 2009 Microsoft High Tech Summit I was introduced to the Microsoft Tag system. It works very much like a barcode system with your mobile serving as the scanning mechanism. The interesting play here is the interactivity and opportunity that it provides to extend a traditional...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-15-2009

  • Major Nelson - ROI

    I have known Larry " Major Nelson " Hyrb for a few years now . Larry is the Director of Programming for Xbox Live. He has become the Face of the Xbox 360 and his blog is the first stop for avid gamers looking for the latest info on upcoming titles, Xbox Live updates and of course Larry's blog cast's...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 01-13-2009

  • Detroit Belle Isle Grand Prix

    Thanks again to our friends at the Microsoft Automotive team. I had the privilege to join them for this past weekends Detroit Belle Isle Grand Prix . I have never attended an IRL, Le Mans Series or an SCCA SPEED World event so I got to experience all three at one location. And I have to say it was a...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 09-03-2008

  • RROD Update

    I posted earlier about the Red Ring of Death . Less than 24 hours after the issues started I have a brand new Xbox Elite back up and running. I had purchased the additional 2 year warranty from Best Buy when I originally bought the console. This has turned out to be a very good investment. I went to...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 08-03-2008

  • Red Ring of Death x 3

    Well once again I am a victim of the dreaded Red Ring of Death . For those of you unfamiliar with the term it basically means that my Xbox 360 has fried.... again. This time my beloved Elite system froze in the middle of a Soul Calibur 4 session. Yoda was dominating for what it's worth... Then I restarted...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 08-02-2008

  • Game of the Week - Ninja Gaiden II

    One of my all time favorite games was the original Ninja Gaiden on the NES. I still remember the opening cut scenes ... that was all about the story that you needed to know... you knew it was time to start slashing away. I felt the same about Ninja Gaiden II & III on the NES as well. When I first...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 06-10-2008

  • Game of the Week - Iron Man

    I have been a fan of Iron Man since I was a kid. Granted he is not on the top of the super hero food chain but I did pick up the occasional issue of the Invincible Iron Man. You may or may not have heard that a summer blockbuster was just released starring Robert Downey Jr. as Iron Man . On a side note...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 05-03-2008

  • Game of the Week: Gears of War 2

    When the dust settled on the original Gears of War release over four million copies were sold and some of the highest critical praise of any title on the 360 to date. So it is easy to say that the expectations around Gears of War 2 are pretty high. Epic Games is the studio behind Gears of War 2 and the...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 04-19-2008

  • Interview with Larry "Major Nelson" Hyrb

    During GDC 2008 I had the opportunity to sit down and talk to Larry "Major Nelson" Hyrb of the Xbox Live team. Larry is the Director of Xbox Live Programming and is the author of one of the most popular gaming blogs on the web. Between posts, blogcasts and twitter Major keeps everyone up to date on the...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-21-2008
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