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The Black Fin

Thoughts from Tom Edwards
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  • The Pass-Back Effect

    Recently I have written several guest blog posts for Playgrounddad.com from how your children can get the most out of the iPad to Augmented Reality for Kids . The latest guest post is on the phenomenon known as the Pass-Back Effect. Here is a link to the post and I have reposted below as well. If you...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 09-01-2010

  • Social Foundation

    A good portion of my day job is defining social/digital strategies and programs to assist major retail brands maximize their WOM opportunities to drive multiple business objectives. Be it acquisition, engagement, advocacy, etc... Before I begin a new client engagement I like to establish a framework...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 08-02-2010

  • Red Urban

    It seems that for the past 10+ years all roads have pointed in this direction. I have been involved with agencies since the onset of my interactive career. From my initial entry during the original dot com boom with Fullmoon Interactive (full service interactive agency) to then moving on to become a...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-21-2010

  • 10 Benefits of Social Crowdsourcing

    As your social strategy evolves from driving awareness via consumer/liquid networks (Facebook, Twitter, etc...) and basic community elements you may be asking what's next? How can I continue to drive engagement and provide enough utility to keep the attention on your brand. What can I do to influence...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 12-09-2009

  • Social Commitment

    In order to truly capitalize on B2C social strategy it is important to understand that social is a channel to facilitate collaboration and is a part of the overall organizational marketing strategy. However it is not the only element of your overall marketing strategy. But this channel probably moreso...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 11-13-2009

  • How to Drive Brand Value from Social Media

    One of the more common questions that I receive is how do I truly drive value from social interaction? While there is no "magic bullet" to drive hard ROI consistently across all organization types each organization can show solid social value and results if they consider the following when planning their...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 10-28-2009

  • Social Network Analysis & Visualization

    This was a great post by Lawrence Liu of Telligent. Lawrence is the Director of Platform Strategy and discusses how he leveraged NodeXL to provide analysis and visualization of some data sets of interest but more importantly the correlation between the benefit of visualizing data that exists within social...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 12-16-2008
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