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The Black Fin

Thoughts from Tom Edwards
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  • Red Urban

    It seems that for the past 10+ years all roads have pointed in this direction. I have been involved with agencies since the onset of my interactive career. From my initial entry during the original dot com boom with Fullmoon Interactive (full service interactive agency) to then moving on to become a...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-21-2010

  • 10 Benefits of Social Crowdsourcing

    As your social strategy evolves from driving awareness via consumer/liquid networks (Facebook, Twitter, etc...) and basic community elements you may be asking what's next? How can I continue to drive engagement and provide enough utility to keep the attention on your brand. What can I do to influence...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 12-09-2009

  • How to Drive Brand Value from Social Media

    One of the more common questions that I receive is how do I truly drive value from social interaction? While there is no "magic bullet" to drive hard ROI consistently across all organization types each organization can show solid social value and results if they consider the following when planning their...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 10-28-2009

  • What's Next for Social Computing & Business???

    The past month and a half has been a whirlwind of change and excitement. As most of you know by now I decided after 3 years it was time to explore options away from Telligent. I have nothing but respect for the remaining team and I truly wish them all well. I was presented with an opportunity to join...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 04-25-2009
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