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The Black Fin

Thoughts from Tom Edwards
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  • The Pass-Back Effect

    Recently I have written several guest blog posts for Playgrounddad.com from how your children can get the most out of the iPad to Augmented Reality for Kids . The latest guest post is on the phenomenon known as the Pass-Back Effect. Here is a link to the post and I have reposted below as well. If you...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 09-01-2010

  • Social Foundation

    A good portion of my day job is defining social/digital strategies and programs to assist major retail brands maximize their WOM opportunities to drive multiple business objectives. Be it acquisition, engagement, advocacy, etc... Before I begin a new client engagement I like to establish a framework...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 08-02-2010

  • Mobilizing Your Social Strategy

    Today I was the host of the weekly Hashtagsocialmedia tweet chat . Our topic was integrating mobile with your social strategy with a focus on strategy, best practices and tactics. Mobile is a hot topic and according to comscore with 234 million americans aged 13 & older using mobile devices in the...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 07-13-2010

  • First your Profile Then the World - Facebooks Plan To Be Everywhere You Are

    Big changes are brewing with Facebook as today many subtle changes were rolled out across the popular social network. Becoming a fan has given way to simply "Like". This is an interesting trend and one that has longer reach than initial appearance. Fans converted to "Like" so if a user was a fan of a...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 04-19-2010

  • 6 Benefits of Foursquare

    One of the areas that I monitor closely is the progression/adoption of geo-location services such as foursquare , gowalla , yelp , loopt , buzz and dream walk mobile . Geo-location services have been around for the past 4 years but are now gaining critical mass fueled by smart phone adoption and media...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 04-15-2010

  • Red Urban

    It seems that for the past 10+ years all roads have pointed in this direction. I have been involved with agencies since the onset of my interactive career. From my initial entry during the original dot com boom with Fullmoon Interactive (full service interactive agency) to then moving on to become a...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-21-2010

  • What's the price of a Facebook Fan? It's $5

    Recently Babies R Us ran a Facebook campaign that caught my attention. There were a number of campaign elements that were executed well and the result was a positive network effect. There were also areas that could have been capitalized upon to drive further value. The premise of the campaign was driven...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-01-2010
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