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The Pass-Back Effect

Recently I have written several guest blog posts for Playgrounddad.com from how your children can get the most out of the iPad to Augmented Reality for Kids . The latest guest post is on the phenomenon known as the Pass-Back Effect. Here is a link to the post and I have reposted below as well. If you...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 09-01-2010
Mobilizing Your Social Strategy

Today I was the host of the weekly Hashtagsocialmedia tweet chat . Our topic was integrating mobile with your social strategy with a focus on strategy, best practices and tactics. Mobile is a hot topic and according to comscore with 234 million americans aged 13 & older using mobile devices in the...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 07-13-2010
Social Commitment

In order to truly capitalize on B2C social strategy it is important to understand that social is a channel to facilitate collaboration and is a part of the overall organizational marketing strategy. However it is not the only element of your overall marketing strategy. But this channel probably moreso...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 11-13-2009
Social Media and Your Campaign... Where is the Relevance???

One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could methodically calculate ROI based on Click-through rate and project your results. With the introduction of...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 12-01-2008
Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 11-11-2008
Game of the Week - Dead Space

Overview : When we first started talking to Electronic Arts (EA) about our platform powering the Dead Space pre-launch site I was hooked on the concept. Born from a rouge EA team, DeadSpace is a bold step forward for EA. It is a brand new IP and it is a true survival/horror title which has an M rating...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 10-26-2008
Dead Space Pre-Release Copy Part 2

I have now finished the first 5 missions of the much anticipated EA survival/horror title and all I can say is WOW. I cannot reiterate how smooth the interface is. From the video, text, and audio logs similar to Bioshock, to the zero-G sections. There is essentially not an onscreen HUD. Your health and...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 10-12-2008
50,000+ Gamerscore

Since April 23rd, 2007 I have been on a collision course with this goal. I wanted to pass the 50,000 gamerscore plateau. I don't know why this became a goal but it did. It took a year and 5 months but I finally completed my quest. It took 135 days to go from 40,000K to 50,000K with an average gain of...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 09-30-2008
London & Intel

What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million dollar investment in Telligent. You can read the...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 09-23-2008
Game of the Week - Ninja Gaiden II

One of my all time favorite games was the original Ninja Gaiden on the NES. I still remember the opening cut scenes ... that was all about the story that you needed to know... you knew it was time to start slashing away. I felt the same about Ninja Gaiden II & III on the NES as well. When I first...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 06-10-2008

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