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Mobilizing Your Social Strategy

Today I was the host of the weekly Hashtagsocialmedia tweet chat.Our topic was integrating mobile with your social strategy with a focus on strategy, best practices and tactics. Mobile is a hot topic and according to comscore with 234 million americans aged 13 & older using mobile devices in the...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 07-13-2010
Hashtag Social Media Tweet Chat

Tomorrow at 12 PM (EST) I will be hosting the latest Hashtag Social Media Tweet Chat. We will focus on integrating Mobile into your Social Strategy. You can attend the event live at http://hashtagsocialmedia.com/live or you can follow via a Twitter search of #sm68. See you tomorrow!

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 07-12-2010
UNIQLO Lucky Switch

This was a very innovative use of a banner ad/blog widget/social bookmark that really got my attention. Enjoy. UNIQLO LUCKY SWITCH from HN on Vimeo .

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 06-09-2010
Facebook About Face

Per my post yesterday Facebook made an announcement pertaining to custom landing pages and new restrictions and the threat of taking away functionality from brands that had 10K or less fans. To the tune of paying $25,000 in facebook ad buys to regain that functionality. Today they reversed that decision...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 05-20-2010
10K or Ads You Choose

Facebook dropped yet another bombshell in terms of changes that impacts any brand Pages that desire a custom landing tab but do not meet the new 10,000 fan/Like minimum or pay $25,000. Here is an excerpt directly from the Facebook Platform Development team: "Facebook recently made a change requiring...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 05-19-2010
Loyalty 2.0

You have heard of Web 2.0 and Gov 2.0... now make way for Loyalty 2.0 . One of the key goals of leveraging social beyond awareness, engagement, and other KPI's is loyalty. How can I as a brand leverage a consumers affinity to further champion my brand beyond traditional swipe cards. Loyalty 1.0 was tied...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 05-17-2010
QR Codes & Stickybits

QR codes are all the rage... in Japan ... and on this blog (note QR code on the right column) adoption in the US is continuing to rise and brands such as Coke, Target and Starbucks are taking notice and setting the stage for mass adoption. With 45 million smartphone users on a given month and the numbers...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 05-05-2010
SMS + Exclusive Content

I am a fan of leveraging Mobile to extend a digital or entertainment experience. Adding a shortcode element to a campaign is a quick and easy way to drive additional engagement. From a gaming perspective I had not seen a title leverage SMS to unlock and deliver in-game assets until now. With Ubisoft...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 05-05-2010
Extending Digital with Mobile Coupons & Proximity Marketing

With the recent valuation of Groupon at 1.35 billion and the additional increase in smartphone adoption it is important for brands to partner with retail partners in rolling out mobile coupon strategies. Mobile coupons and ultimately transactions through mobile payment services such as Zong reflect how...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 04-27-2010
3 Years & Counting

Today is the 3 year anniversary of the BlackFin360 Blog. I have enjoyed sharing thoughts on social media, digital marketing, gaming and interacting with everyone. While social channels, tools and services come and go it is nice to still maintain a simple publishing platform to share random thoughts....

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 04-23-2010

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