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The Black Fin

Thoughts from Tom Edwards
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  • Social Foundation

    A good portion of my day job is defining social/digital strategies and programs to assist major retail brands maximize their WOM opportunities to drive multiple business objectives. Be it acquisition, engagement, advocacy, etc... Before I begin a new client engagement I like to establish a framework...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 08-02-2010

  • 6 Benefits of Foursquare

    One of the areas that I monitor closely is the progression/adoption of geo-location services such as foursquare , gowalla , yelp , loopt , buzz and dream walk mobile . Geo-location services have been around for the past 4 years but are now gaining critical mass fueled by smart phone adoption and media...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 04-15-2010

  • Red Urban

    It seems that for the past 10+ years all roads have pointed in this direction. I have been involved with agencies since the onset of my interactive career. From my initial entry during the original dot com boom with Fullmoon Interactive (full service interactive agency) to then moving on to become a...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-21-2010

  • 10 Benefits of Social Crowdsourcing

    As your social strategy evolves from driving awareness via consumer/liquid networks (Facebook, Twitter, etc...) and basic community elements you may be asking what's next? How can I continue to drive engagement and provide enough utility to keep the attention on your brand. What can I do to influence...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 12-09-2009
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