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Thoughts from Tom Edwards
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  • The Pass-Back Effect

    Recently I have written several guest blog posts for Playgrounddad.com from how your children can get the most out of the iPad to Augmented Reality for Kids . The latest guest post is on the phenomenon known as the Pass-Back Effect. Here is a link to the post and I have reposted below as well. If you...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 09-01-2010

  • Social Foundation

    A good portion of my day job is defining social/digital strategies and programs to assist major retail brands maximize their WOM opportunities to drive multiple business objectives. Be it acquisition, engagement, advocacy, etc... Before I begin a new client engagement I like to establish a framework...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 08-02-2010

  • Mobilizing Your Social Strategy

    Today I was the host of the weekly Hashtagsocialmedia tweet chat . Our topic was integrating mobile with your social strategy with a focus on strategy, best practices and tactics. Mobile is a hot topic and according to comscore with 234 million americans aged 13 & older using mobile devices in the...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 07-13-2010

  • 6 Benefits of Foursquare

    One of the areas that I monitor closely is the progression/adoption of geo-location services such as foursquare , gowalla , yelp , loopt , buzz and dream walk mobile . Geo-location services have been around for the past 4 years but are now gaining critical mass fueled by smart phone adoption and media...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 04-15-2010

  • Red Urban

    It seems that for the past 10+ years all roads have pointed in this direction. I have been involved with agencies since the onset of my interactive career. From my initial entry during the original dot com boom with Fullmoon Interactive (full service interactive agency) to then moving on to become a...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-21-2010

  • 10 Benefits of Social Crowdsourcing

    As your social strategy evolves from driving awareness via consumer/liquid networks (Facebook, Twitter, etc...) and basic community elements you may be asking what's next? How can I continue to drive engagement and provide enough utility to keep the attention on your brand. What can I do to influence...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 12-09-2009

  • Social Commitment

    In order to truly capitalize on B2C social strategy it is important to understand that social is a channel to facilitate collaboration and is a part of the overall organizational marketing strategy. However it is not the only element of your overall marketing strategy. But this channel probably moreso...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 11-13-2009

  • What's Next for Social Computing & Business???

    The past month and a half has been a whirlwind of change and excitement. As most of you know by now I decided after 3 years it was time to explore options away from Telligent. I have nothing but respect for the remaining team and I truly wish them all well. I was presented with an opportunity to join...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 04-25-2009

  • Blogging vs. Twitter

    Over the past month I have found that my online behavior has shifted ever so slightly. Normally when I would review an article or something of interest I would think about it in terms of a blog post. Diving deeper into the issues and applying them towards some value proposition. Now I find myself thinking...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 03-10-2009

  • Tag Marketing

    While recently attending the 2009 Microsoft High Tech Summit I was introduced to the Microsoft Tag system. It works very much like a barcode system with your mobile serving as the scanning mechanism. The interesting play here is the interactivity and opportunity that it provides to extend a traditional...
    Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-15-2009
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