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Social Foundation

A good portion of my day job is defining social/digital strategies and programs to assist major retail brands maximize their WOM opportunities to drive multiple business objectives. Be it acquisition, engagement, advocacy, etc... Before I begin a new client engagement I like to establish a framework...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 08-02-2010
Red Urban

It seems that for the past 10+ years all roads have pointed in this direction. I have been involved with agencies since the onset of my interactive career. From my initial entry during the original dot com boom with Fullmoon Interactive (full service interactive agency) to then moving on to become a...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-21-2010
Tag Marketing

While recently attending the 2009 Microsoft High Tech Summit I was introduced to the Microsoft Tag system. It works very much like a barcode system with your mobile serving as the scanning mechanism. The interesting play here is the interactivity and opportunity that it provides to extend a traditional...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-15-2009
London & Intel

What do London and Intel have in common? Well I find myself in London during one of the largest announcements that Telligent has ever made. Today we officially announced that Intel Capital, Intel's global investment organization, has made a $20 million dollar investment in Telligent. You can read the...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 09-23-2008
OMMA & Social Networking

I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry was there recently to discuss the current state of online marketing, media and advertising. The Event featured a number of session tracks that each followed a specific...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 03-28-2008
Interview with Larry "Major Nelson" Hyrb

During GDC 2008 I had the opportunity to sit down and talk to Larry "Major Nelson" Hyrb of the Xbox Live team. Larry is the Director of Xbox Live Programming and is the author of one of the most popular gaming blogs on the web. Between posts, blogcasts and twitter Major keeps everyone up to date on the...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 02-21-2008
How Much??? Really ?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the recession year of 1982. Even with an uncertain market...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 01-04-2008
Announcing: Social Networking & Communities Group

Starting August 29th Telligent will host a monthly breakfast at our office in Dallas as an interest group for Social Networking and Communities . What is it? It's not going to be technical . Visual Studio won't get opened. What it will be is a fun conversation with like-minded people about topics related...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 07-29-2007
Community ROI

Changes have been in the works over the past few years, dramatic changes and challenges are beginning to have an effect on traditional business. You look at software as a service (SaaS), service oriented architecture, and especially Web 2.0 and how organizations are trying to define new strategies. From...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 05-09-2007

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