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The Black Fin

Thoughts from Tom Edwards
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  • The Pass-Back Effect

    Recently I have written several guest blog posts for Playgrounddad.com from how your children can get the most out of the iPad to Augmented Reality for Kids . The latest guest post is on the phenomenon known as the Pass-Back Effect. Here is a link to the post and I have reposted below as well. If you...
  • Social Foundation

    A good portion of my day job is defining social/digital strategies and programs to assist major retail brands maximize their WOM opportunities to drive multiple business objectives. Be it acquisition, engagement, advocacy, etc... Before I begin a new client engagement I like to establish a framework...
  • Mobilizing Your Social Strategy

    Today I was the host of the weekly Hashtagsocialmedia tweet chat . Our topic was integrating mobile with your social strategy with a focus on strategy, best practices and tactics. Mobile is a hot topic and according to comscore with 234 million americans aged 13 & older using mobile devices in the...
  • iAd

    With the iPhone OS 4.0 Keynote today the announcement of iAd caught our attention in the office. Moreso than multi-tasking & the thousands of API's iAd offers the chance for a true revolution in mobile advertising. The ability to provide Rich Media advertising within the application is key for marketers...
  • iPad Launch Day - Hands on Review

    Part of my job is tied to staying on top of emerging technology and the latest entry launched today in the form of the Apple iPad. After being in and out of my local Apple store in 10 min it was on to the setup. I found updating to iTunes 9 to be an issue as I continued to run into service issues. Once...
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