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Harvest 2.0 and Advanced Social Analytics

I interact with a number of clients on a daily basis and at some point in our conversations the discusssion ultimately leads to calculating return on investment (ROI) around social media. With the hyper-growth being experienced in the social collaboration space it is imperative now more than ever that...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 11-11-2008
Dark Marketing

One of my hobbies is reviewing emerging trends around marketing and social media (Doesn't that sound like fun?!?) One such trend is Dark Marketing. No, this is not Darth Vader marketing his favorite life-support system or vacation spot... Hoth anyone??? This approach caught my attention as it is fascinating...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 07-06-2008
Community Server 2008

On April 15th Telligent released Community Server 2008 . Community Server is the platform that powers communities for the likes of Electronic Arts, Microsoft, Dell and the MySpace.com forums and is the platform of choice for thousands of community implementations . In addition to the new release a new...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 04-17-2008
OMMA & Social Networking

I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry was there recently to discuss the current state of online marketing, media and advertising. The Event featured a number of session tracks that each followed a specific...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 03-28-2008
How Much??? Really ?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising's share of the 2007 GDP (2%) at it's lowest level since the recession year of 1982. Even with an uncertain market...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 01-04-2008
Text Messaging & Marketing

SMS based marketing is definitely on the rise. Why is that? Well for starters think about this. There are 6 billion people on the planet. There are over 3 billion cell phones in circulation. That is equivalent to 2.5 times more cell phones than internet connections!!! That will definitely qualify as...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 11-21-2007
Teaching & Learning

January 2008 will be 5 years for me as an adjunct faculty member of Wayland Baptist University . Initially I taught courses such as Principles of Marketing, Market Promotion, Consumer Behavior and Global Marketing on campus. Now I am a member of the Virtual Campus focusing mainly on distance education...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 11-19-2007
Halo 3 Blamed?

It appears the release of Halo 3 is being blamed for poor box office numbers in October. We all know about the $170 million in a day, $300 million in a week, 2.7 million people on Xbox live (that is 1/3 of all live members) and the fact that it was the largest entertainment product launch in history...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 10-17-2007
How Do I...????

While traveling to London meeting with some of our European clients some common questions arose that we get quite often. How do I measure what is going on with my community? How can I calculate the health of my community? How do I identify key influencers in my community? How will this data help me develop...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 09-13-2007
20,000 points!!!

It is finally official. I have reached the 20,000K gamerscore mark!!! I have expressed in the past that I am an avid gamer and I enjoy the work that we do with various gaming studios such as Electronic Arts . One thing about me is that I am very competitive and focused on results. I like to set goals...

Posted to TheBlackFin - Thoughts from Tom Edwards (Weblog) by tom on 08-05-2007

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